Creating an Integrated View of the Vehicle

Industry Marketing Manager, energy & utilities, automotive, and chemical & petroleum industries, IBM

In the extremely competitive automotive industry, leaders are looking for ways to differentiate their products by offering an improved driver experience.

car-dash.jpgOne way to achieve this objective is to leverage the wealth of information coming from an increasingly instrumented world. Industry analysts forecast that the auto industry will be the second largest producer of data by 2015[1]. Much of this data will be generated by the vehicle itself – sensors and systems, integrated devices, etc. But other information will come from connected devices used by drivers and passengers or from third-party sources like roadside assistance calls, traffic reports, weather sites and even other vehicles nearby.

Capturing vehicle information isn’t necessarily revolutionary – automakers have been doing it for years to determine the root cause of product defects. Recent technological advances in vehicle infotainment systems, network /bandwidth capability, and the widespread adoption of social media applications like Facebook and Twitter now make it possible to connect the vehicle and driver to the wider world.

To improve the customer driving experience, automotive companies need a 360-degree operational view of the vehicle that will provide insight into on-board systems, driving patterns and the environmental conditions, and they need the ability to act on this information in real time.

Insights obtained through real-time analysis of the vehicle in use can help save lives, reduce accidents, and resolve maintenance and service issues before they become problematic for the customer by alerting drivers about external events like weather and traffic patterns or impending parts failures.

Historically, it has been difficult for OEMs to target aftermarket products and services to specific customers when and where they need them. But with big data analytics, post-sale parts and services offerings, a potential source of high-margin revenue, can more accurately be presented to customers.

IBM is working closely with several automakers to develop and deploy connected car solutions based on big data technology that enable vehicle-to-vehicle, vehicle-to-driver and vehicle-to-infrastructure communication in real time, dramatically changing the way drivers and passengers interact with their vehicles and experience driving.

Learn how IBM is helping the auto industry create an integrated view of the vehicle

[1] Big Data: the Next Frontier for Innovation, Competition, and Productivity." McKinsey Global Institute, June 2011. Web. Apr. 2013.

Photo by Cedric_Ramirez