Dear Annie Analytics: Does my wealth management company still love me?

Analytics Advisor, IBM

For all the questions you’ve been too afraid to ask, Annie Analytics has the answers. Today, Annie Analytics advises Upset in Paris about a wealth management relationship whose initial freshness and excitement seems to have wilted after a merger. However, using tools that leverage advanced customer segmentation based on a client’s behavioral profile and predict life events using historical data analysis, financial advisors can reignite any client relationship by uncovering deep customer insights and providing personalized advice and tailored portfolio recommendations.

Dear Annie Analytics,

I don’t think my wealth management company loves me anymore! After they were bought by a bigger firm, they assured me things wouldn’t change. I was promised I would still get their personal attention, but two years on and they seem to have lost interest in me. They don’t send me flowers or write in the same way. When they do, they just send me a brochure telling me how well THEY are doing, and not asking about me.

At my stage of life, I need a lot of help to make the right decisions, but all I get is more information about how I should personally choose my portfolio of shares. They send stuff to “keep me informed,” and keep frightening me by saying “investments can go down as well as up”—but I don’t want to take any big risks.  

I just can’t see things changing and I really miss my personal service. How can I stop this now and renew our relationship? Should I put my money elsewhere? I wouldn’t be too worried about not getting flowers if I thought I was getting good personal advice.

– Upset in Paris

Dear Upset in Paris,

You don’t send me flowers…who do you think you are, Barbra Streisand?

But seriously, investments are complex things, especially in this volatile world, so you are not unreasonable in asking your wealth managers to hold your hand and take you through some of the more difficult decisions. But perhaps it’s not just their fault—have you looked at yourself recently? Do you know what you want from your investments?

Sometimes people have problems planning ahead or setting their goals, but you shouldn’t let that affect your relationship with your wealth managers. In fact, they need to work even harder for you to make sure your interests and savings are preserved. Don’t they realize that if you are unhappy, you might consider leaving them?

If they spent some time with you and learned more about you, they would soon understand a little more about your needs. And by looking at your history to see the way you have invested in the past and your needs for the future—and with a bit of analytical magic—their experts would be able to provide personalized advice and tailored portfolio recommendations.

Your wealth managers may not send you flowers—wouldn’t it be nice if they did?—but with the right investment strategy, you’ll be able to comfortably buy your own.

– Annie Analytics