How to control costs and simplify life with IBM Hybrid Data Management Platform

Offering Manager, Hybrid Data Management Platform, IBM

The story of data management has always been about greater simplicity. Organizations that once kept data siloed in different databases have found ways to connect it. When different types of data became more prevalent, such as social media and Internet of Things (IoT) data, that data was integrated, too. All to easily deliver robust insights.

As more data management solutions have been developed to help deliver those insights, having the right solution in place, deployed where you need it, with enough capacity and without overpaying has become more challenging. Businesses must have a simple platform that allows greater visibility and control over the hybrid data management solutions they put in place.

One license for a full suite of hybrid data management

The best option is a single relational database management system (RDBMS) entitlement that delivers access to a full stack of data management technologies that scale seamlessly across on-premises, private cloud, and public cloud infrastructure. It should provide access to:

  • Online transaction processing (OLTP) and warehousing capabilities
  • Ultra-fast, event-driven data processing
  • SQL on Hadoop
  • Advanced federation capabilities for querying across virtually any data source

Having such a system in place reduces the complexity of using multiple solutions as part of a data management architecture, provides a wide range of options to help uncover deep insights, and provides support for cloud journeys and hybrid deployment models.

Granular insight into data management mix and usage

Businesses should be able to view and control their mix of solutions at a very detailed level to effectively meet shifting business needs. One way to do this is through the use of a common currency that can be allocated or reallocated to any of the platform’s solutions, thereby securing access to those solutions using a self-service, web-enabled reporting tool.

By having this level of visibility and access, companies can be better able to apply the right technology at the right time. If new workload demands spring up, capacity can be quickly added to meet them. During slower periods, investment can be dialed back for greater cost savings and efficiency.

Advancements in the IBM Hybrid Data Management Platform

In 2018, recognizing these needs, IBM announced efforts to simplify acquisition and licensing, creating a subscription bundle called the IBM Hybrid Data Management Platform (HDMP) that helps customers access the entire stack of Db2-family technologies. It uses FlexPoints as a common currency to unlock access to the specific solutions needed with the help of the HDMP usage hub shown in the video below.

While the original release was revolutionary in providing customers with this first-of-its-kind hybrid entitlement, the newest round of improvements to the Hybrid Data Management Platform make it easier than ever to deploy and use the full capabilities of the Db2 family wherever they’re needed.

Deployment support for North American data centers has been expanded to include the United Kingdom and Germany. This expansion will continue. There are plans to make each of the bundled cloud services available in all IBM supported global data centers.

The back-end usage tracking infrastructure of HDMP has been redesigned to support hourly billing based on average FlexPoint usage per hour. Rather than billing solely based on usage peaks, HDMP considers only the average FlexPoint usage collected over the course of a given day. Therefore, subscribers will benefit from more generous billing terms than what you might find on other cloud service providers. Paired with the fact that Db2-family cloud services don’t charge data transfer fees, this makes HDMP an attractive option for those looking for cloud cost savings.

Customers now have greater visibility into monthly-usage-total calculations. A new interface allows customers to view day-by-day usage readings across all deployments for the past 18 months. Future enhancements will provide hourly granularity for each individual product and cloud instance associated with a subscription.

The IBM Hybrid Data Management Platform provides simplicity and control in one package for your hybrid architecture needs or journey to the cloud. Virtually any workload type is supported and the subscription pricing offers substantial cost-savings advantages that no other cloud service provider or database vendor can provide. Learn more and schedule time with one of our experts.