How our cities are using social data

Sr. Marketing Manager, IBM and Twitter partnership, IBM of large, metropolitan areas, regardless of where they are in the world, have increasingly high expectations for city services such as security and safety, traffic, health and social services, waste management and education. When cities fail to meet those expectations, citizens sound off—increasingly through social media channels such as Twitter. 

The real-time, public and conversational characteristics of Twitter data provide a barometer of citizen sentiment, which ranges from the visceral to the comical to the cerebral. IBM is working with cities to provide the tools and expertise to decipher this social media data stream. They can apply these tools to act with confidence, whether an immediate response to a problem is required or an action that impacts urban policy, social services or public relations needs to be implemented. 

For example, a European city was engaged in a transportation revitalization project. Analyses of complaints about traffic and construction issues related to the project showed that residents didn’t understand the vision of the city center and how transportation revitalization was critical to the city’s future success. This new knowledge enabled the city to develop enhanced communication strategies to address residents’ concerns and gain continuous support for the project. 

If you’re looking for an easy entry point to work with Twitter and other social data, explore IBM Watson Analytics Personal Edition. It offers access to Twitter data, and you can upload data from other resources to achieve new insights about citizens, their expectations and the business of city government.

View the infographic How Twitter data helps shape public policy.

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