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IBM a Leader in the big data predictive analytics market in latest Forrester Wave

Analyst Relations Manager, IBM

IBM’s latest recognition in the predictive analytics market is from independent industry analyst firm Forrester Research in The Forrester Wave: Big Data Predictive Analytics Solutions, Q2 2015.IBM was among the 13 select companies that Forrester invited to participate in its evaluation and was cited as a Leader.

In their assessment, Forrester Research Analysts Mike Gualtieri and Rowan Curran wrote that “predictive analytics has limited value unless the exposed insights can be deployed directly into software applications and business processes. API calls, web services, and predictive model markup language (PMMLs) are some of the methods that companies are using to seamlessly integrate predictions into their business.”

For IBM, in particular, Gualtieri and Curran observed:

“IBM assembles an impressive set of capabilities, putting predictive at the center. No matter how an organization wants to get started with predictive analytics, IBM has an option for them. The solution offers one of the most comprehensive set of capabilities to build models, conduct analysis, and deploy predictive applications: both on-premises and in the cloud. With customers deriving insights from data sets with scores of thousands of features, IBM’s predictive analytics has the power to take on truly big data and emerge with critical insights.”

Vendors were evaluated in three categories: current offering, strategy and market presence. IBM was top-ranked for its strategy and received the second highest score in the other two areas.

“The Forrester Wave: Big Data Predictive Analytics Solutions” is the latest in a series of evaluations to recognize IBM’s position in the predictive analytics market space. Other assessments in which IBM holds a Leader’s position include:

While so much has changed over the past five and a half years through the addition of SPSS, IBM is just starting to scratch the surface with its predictive analytics capabilities. In just two weeks alone, IBM and Twitter announced the availability of industry-first cloud data services that allow business professionals and developers to extract actionable business insights from Twitter data. By automating the steps of data curation, predictive analysis and visual storytelling, IBM Watson Analytics can give business professionals the ability to immediately pull Twitter data into any project in order identify and explain hidden patterns and relationships to accelerate the understanding of why things happen and what's likely to happen.

I predict that, whatever happens next, it’s pretty safe to say IBM will be involved.

Download The Forrester Wave: Big Data Predictive Analytics Solutions, Q2 2015