It’s Time for Marketing to Share the Love!

Senior Content Marketing Manager, Communications Sector, IBM Analytics

Love or leave it, Valentine’s Day is here.

That means the digital world is running red with the “Data of Desire” as marketers and retailers continue to zero in on speaking to their customers as individuals to improve how we engage with our favorite brands. If you think about it, the actions marketers take as they embrace big data is their way of saying, “Hey, customer… I love you.” 

Admittedly that sounds little silly. I suppose it’s not the whole story but consider this: marketers and advertisers are working to give you the offers you want, when and where you want them. They are incorporating your social feedback and online reviews into their campaign and product development in near real time. They are listening and learning about you ways that allow them to securely and dramatically improve the user experiences being served to you on a data-driven platter.

Isn’t that what we all want? Sure it is! After all, love is listening. Love is giving. Love is understanding. Love is doing something special for the individual who means a lot to you.  And don’t for a second forget that you, as a customer, do indeed matter to the brands you choose to interact with. They love you! (Do you want to hug a CMO yet? I certainly do.)

Ok, so perhaps we need to look at this from the other side of the story. It’s fair to say that there is a little bit of “it’s not you; it’s me” going on here, too.

Obviously, the rise of big data marketing technologies, talents and techniques is also aimed at improving ROI, boosting campaign and content performance and creating lasting value that generates new streams of revenue.

There’s nothing wrong with that, right? Love, after all, should be a two-way street! A win-win, if you will.

Call me a hopeless romantic but I think today, of all days, is a good time for CMOs and their lines of digital marketers to express their undying love. And so, I present some sample Valentine’s Day cards from your favorite marketer to you… the precious consumer.  Enjoy! 

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