Mission Accomplished

Miami, Florida will be the backdrop for the 2014 IIUG Informix Conference

The International Informix Users Group (IIUG) had a key goal to move the 2014 IIUG Informix Conference to an east coast city serviced by a major airport that is an international hub. After a long six-month search, the IIUG is happy to announce that the 2014 IIUG Informix Conference will be held in Miami, Florida at the JW Marriott Hotel Miami. The conference kicks off in the Eastern time zone on Sunday April 27, 2014 with an opening cocktail reception and continues through Thursday May 1.

Not only is Miami International Airport (MIA) a major gateway to South America, but it also serves as an important hub for nonstop flights to other parts of the world. And of course let’s not forget that Miami is simply a really fun city to visit. The JW Marriott Hotel Miami is located in downtown Miami’s business district and is just a short taxi ride from MIA. World famous South Beach and Miami Beach are each only 10–15 minutes away by car.

The JW Marriott Hotel Miami's website lists numerous recognitions and awards the hotel has received, including Best Design Award by Marriott International, Overall Guest Satisfaction Award, Connoisseur's Choice by Resorts and Great Hotels, and the Wine Spectator Award 2007–2010. It also received an accolade in 2010 by Travel + Leisure magazine as one of the World's Best Business Hotels.

The hotel offers a one-of-a-kind experience. Not only can you enjoy the comforts of home during your stay, but it also blends the features of a premier conference and meeting facility with timeless elegance, thoughtful amenities, and award-winning service. Elegantly furnished guest rooms and suites offer fine details that include marble tubs, high-speed Internet, and flat-screen televisions. A luxurious spa and unique stainless-steel pool are also available for guests.

If attending the 2014 IIUG Informix Conference will mark your first time visiting Miami, the JW Marriott Hotel Miami and the city of Miami provide a great excuse to extend your stay. Either get there a few days early, or stay a few days after the conference ends to enjoy even more of the Miami experience. There is, however, one important condition from this Boston Celtics fan: wearing any shirt emblazoned with Miami Heat is strictly prohibited.


Get ready to register

A call for papers and presentations will open sometime in the September-through-October 2013 time frame. Conference registration, which is currently in the works, is expected to be about the same price as last year’s conference. In addition, we hope to continue to offer the half-day tutorials with every paid registration. Conference and hotel registration for the 2014 event will be available sometime in October 2013.

Do note that this very nice, award-winning hotel is a smaller venue than facilities where past IIUG conferences were held. Because the JW Marriott Hotel Miami has slightly fewer than 300 total rooms available, we strongly recommend you register early for the conference and book your hotel room as soon as possible. An overflow hotel will not be provided, and other hotels in the area range between USD50 and USD200 per night. If you stay in other area hotels, you may incur additional costs for parking or taxi rides to and from the conference. For more information, visit the 2014 IIUG Informix Conference website.

And while I’m on the topic of conferences, if anyone in the Informix family will be attending the IBM Information On Demand (IOD) 2013 conference November 3–7 in Las Vegas, Nevada, IIUG has an important update. The IBM Informix and IIUG party has been moved from its traditional Monday evening gathering to 8 p.m. Sunday evening, November 3, 2013, at Mandalay Bay’s Border Grill restaurant. Stop by and wear an Informix or IIUG shirt.


Execute campaign delivery

Each time I write, I try to find an interesting element for the Informix world. This time, my find is not only for the Informix community but all IBM software partners. Ever hear of IBM ready to execute (RTE) campaigns? An RTE campaign is a new model for marketing campaign delivery that nurtures strategies with supporting multi-touch emails, telemarketing scripts, digital content, and compelling customer offers. These campaigns can be used as-is or modified to allow for rapid execution—and they are available for all brands.

Visit the RTE site—for IBM PartnerWorld members—and gain access to more than 110 RTE campaigns—English versions—with more than 290 versions translated in at least 12 other languages. Step-by-step user guides for executing campaigns and updated webcasts walk you through the RTE process.

There are three Informix-specific campaigns covering IBM® Informix® and IBM DB2® databases, Informix Warehouse Accelerator, and Informix TimeSeries data management. In addition, you can leverage the new and growing list of RTE-experienced agencies to help execute customized RTE campaigns. Additional information is available on the RTE agency page. Lumo Consulting—contact William Freiwah—is one agency that has worked with the Informix community in the past. And the best part is, many of these resources are free.

If you have any thoughts or questions, please share them in the comments.