Netezza Customers Show the Power of Data Analytics
Suddenly, everybody seems to be talking about high-performance business analytics, and I couldn’t be more excited about it. The power of high-performance analytics is no longer confined to a handful of people at the top of an organization or constrained by technical walls and roadblocks. Analytics are fundamentally changing the way people across the enterprise are solving problems and uncovering opportunities.
As you have probably heard by now, IBM and Netezza announced on September 20, 2010 that the two companies have entered into a definitive agreement for IBM to acquire Netezza. If you haven’t seen it already, watch this video for more information:
Since the announcement was made last week, more people than ever have asked me to explain what Netezza does. I’ve found that the most effective way to demonstrate our value proposition is through the success stories of our customers. Once they learn about how Netezza is being used today, people start to imagine all sorts of different ways the technology can be used in the future. The possibilities are practically endless. Here are just a few customer stories that I’d like to share with you:
Con-way Freight uses Netezza to optimize the way freight is shipped across its network of 291 service centers, resulting in reduced fuel consumption, lower costs and greater profitability. video | PDF
Virgin Media, a UK provider of TV, broadband, phone and mobile services with millions of subscribers, uses Netezza across its product marketing, revenue assurance and credit services departments to proactively plan, forecast and respond to the effect of pricing and tariff changes enabling them to quickly respond with competitive offerings. PDF
Kelley Blue Book, the leading provider of new- and used-car information, uses Netezza to gain deeper insights into advertising performance and website traffic, and to increase customer satisfaction and ad revenue. video | PDF
DemandTec, Inc., a leading provider of on-demand optimization solutions for retailers and consumer products companies, uses Netezza to help its customers better understand shopper behavior and collaborate with their trading partners to make better decisions. PDF
The United States Department of Energy (DOE) is using a Pacific Northwest team including Netezza to conduct a regional smart grid demonstration project designed to expand upon existing electric infrastructure and test new smart grid technology with up to 60,000 customers in five states. news
For more examples of Netezza in action, check out our complete collection of case studies.
Diverse as they may be, Netezza’s customers choose our appliances for their fast time-to-value and how they simplify analytics against big data. We at Netezza look forward to continuing to offer our customers products with a level of agility and simplicity that enables them to focus on what matters most: the business solution.