Personalizing Content for Individual Audience Members

Senior Content Marketing Manager, Communications Sector, IBM Analytics

Media and entertainment companies are in the midst of a fundamental shift in audience engagement.

Traditionally, the best way to reach key audiences was to broadcast to millions of people. But in the age of streaming content, social media and mobile devices, audiences are now looking for a more personalized experience.

In this video, Richard Maraschi, IBM Global Solutions Leader for Big Data and Analytics, and I discuss how the IBM big data platform can give media and entertainment organizations the speed, scalability and simplicity required to bring different data sources together to personalize their content offerings to match individual audience members.

To learn more about IBM big data and analytics for media and entertainment, read “Delivering Smarter Customer Experiences” or visit