Public Sector News: April 2015 Issue 1

Digital Marketing Lead, Public Services Sector, IBM Analytics

The internet and our social feeds are filled with blogs, news and articles highlighting the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.

DHS to expedite data scans for foreign fighters

The Department of Homeland Security revealed that "it needs a quicker, more nimble short-term ability to perform classified searches of unclassified data. The speedier capabilities would allow it to better identify and track foreign fighters from or transiting the United States." This is understandable, as just this past week a colleague in the UK shared that she came home to find news vans parked outside her building. Apparently, one of her neighbors and his entire family are suspected of fleeing to become foreign fighters. Welcome to the new world of genderless, ageless, colorless, terrorists in our back yards! Today's globalization and technological advancement demand a much more complex approach to fight terror.—Mark Rockwell for FCW

New Johns Hopkins center to promote data-driven local government

More and more cities and governments are seeing the need to exploit data to create more efficient cities. Research indicates that "smart city technology will reach $27.5 billion in annual revenue by 2023."  With backing from Bloomberg Philantrophies a new John Hopkins center is promoting data-driven governments. "The center will visit 150 U.S. cities over the next three years to assess data infrastructure and recommend change so that cities can truly govern with data. We want to create data standards that nurture an environment for cities to collaborate, share resources and expedite results."Kelly Brooks for John Hopkins Hub

How the Internet of Things will reshape government-citizen interaction

Researchers say that "62 percent of business executives said they had already adopted Internet of Things-based systems or had plans to do so." It's interesting, however, to watch the public sector shift to play catch-up with the private sector. "IoT will drive citizen engagement by 2020 as more than 50 percent of government agencies with direct public reach will move at least 25 percent of their programmatic budget to Third Platform technologies and IoT. The world's governments are under pressure to improve end-to-end citizen experience, optimize resource allocation and re-imagine the way their employees, partners and suppliers contribute to service delivery.—Joao Lima for Computer Business Review

Big data a key resource for military development

A quick look back at history shows how weapons of warfare have evolved from clubs, sling shots, bows and arrows to today's big data on the battlefield. Big data is seemingly quite innocuous, especially when compared with today's advanced weapons. Big data and analytics, however, deliver intelligence. "In modern warfare, the amount of information available is overwhelming and much of it is unstructured. If one approaches this data in the conventional way it's often like looking for a needle in a haystack. Use of big data allows for quick processing of information."Want China Times

The power of micro-segmenting in higher education recruitment

Research indicates that by 2020 customer experience will overtake price and product as the key brand differentiator. With the proliferation of data, this is understandable as customers have come to expect, and even demand, personalization. Today higher education is employing data analytics to recruit students with micro-segmenting. "Micro-segmenting demonstrates the power of email analytics to reveal prospects’ self-identified motivating interests so the institution can then focus on them precisely. But just as importantly, it gives today’s prospective students what they have come to expect as digital natives—content that is personalized, timely, relevant and engaging."The Lawlor Group

What other public sector news and articles caught your attention this week? How else can the public sector leverage data and analytics?

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