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Switching hats from media industry leader to media consumer

What would you do with your data?

Senior Content Marketing Manager, Communications Sector, IBM Analytics

We all wear many hats: parent, consumer, fan, viewer, subscriber and the list goes on. Depending on the circumstance, those hats determine how we interact with media, entertainment and advertising, including how we consume digital content and services. And those hats set expectations on how we want to be treated and how we want others to perceive our brands.

In my last post, we talked about how leading media companies increase customer value. But what does that value look like when it ultimately reaches you, the consumer?

We’ve all come to expect, if not demand, a smarter, more relevant, more predictive, customer-centric experience from our TVs, tablets, laptops and mobile devices. We want our content unbundled and non-linear (most of the time; however, sports are still an exception to that trend), we want personalized recommendations and relevant ads, we want our media outlets to virtually know us better than we know ourselves. And, in some cases, we want to push that envelope even father to see what’s really possible with the data that we are generating in order to enhance our lifestyles as much as the technology and analytics will permit. In short: it’s not about the insights that you can extract, it’s what value it generates for the consumer.

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At IBM Insight, we have sessions specifically geared to the media and entertainment industry—your industry. But, we don't want you to just come and listen to us. We want you to switch hats so we can listen to you. Yes you're a part of an media and entertainment organization, but you're also a consumer of those services. Usually, we just hear from the industry leader that you are. This time we also want to hear from the experienced consumer you have become. Because, after all, each one of us is at the center of a complex content development and delivery ecosystem that has far reaching impact and real business potential.

So, please, switch hats from executive to consumer. Ask questions from different perspectives. Consider what you would do with your own personal data. Challenge us, make us better and help us learn so we can, in turn, help fuel the transformations taking place in your office and in your life.

Join the media and entertainment industry conversations that are taking place in Las Vegas this October at IBM Insight as we consider the ways in which, together, we can make data, analytics and insights fit your many hats.