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Turning insight into action at IBM Insight 2015

Program Director, Marketing, IBM Analytics

As I think about the challenges of using data to move an organization forward, I wonder if perhaps IBM Insight 2015 should have been called “Actionable Insight” instead. Because this is the issue that has really crystallized for many recently: How do you derive insight from data to drive your business? Data without insight is useless; that’s a given. But insight without action isn’t useful, either. 

http://www.ibmbigdatahub.com/sites/default/files/insightintoaction_embed.jpgLooking ahead to this year’s event taking place in Las Vegas in October, one of the things I’m most excited about is the presentation of new technologies and new IBM partnerships that will help organizations redefine the boundaries of what’s possible. 

Progressing from data to insight to action starts with managing the sheer amount of data that’s available today. I’m pretty sure you know data is growing at an unprecedented pace. What’s more interesting is how you determine what’s worth your attention and what’s not. And once you figure that out, how do you integrate it in ways that will deliver insights that are actionable? 

Being able to integrate data from different sources and derive meaning from it is essential because data is not just a product of an organization’s internal systems anymore; it also comes from external sources such as the Internet of Things, SaaS applications, Facebook, Twitter—the list goes on and on. The challenge is finding ways to actually integrate those sources of data so you can make connections and glean relevant, actionable insights from them. 

At Insight 2015, you’ll be able to see exactly how this can work with an inside look at some of the strategic partnerships IBM is forming. For example, IBM’s partnership with The Weather Company, the parent organization of The Weather Channel, is making it possible for us to provide utility companies with actual power demand data by power substation and power pool. Utilities can then feed this information straight into their operational systems so they can better determine how to manage and recover from weather-related outages. 

That’s just one illustration of what’s possible today. If you want to know more about what IBM and its partners are doing, register to join us at IBM Insight 2015. And for more on the power of Apache Spark technology in unlocking insights in weather, social sentiment and other data, experience the possibilities at this IBM Analytics resource page.