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Two industry innovators transform customer care with master data management

Informix Marketing Manager, IBM

When healthcare providers are able to do more with their data, they’re empowered to deliver earlier interventions, enhance collaboration among medical professionals and improve patient outcomes. Two healthcare organizations made these advances and transformed patient care with the help of master data management (MDM) solutions.

http://www.ibmbigdatahub.com/sites/default/files/twoindustryinnovators_embed.jpgA healthcare provider–created demand-driven model

Instead of focusing on volume, profitability and supply-driven services, one provider wanted to turn the traditional healthcare delivery model on its head. The goal was to create an integrated healthcare system that based its offerings on the community’s needs, encouraged coordinated care and focused on value and patient outcomes.

Rather than start by building a hospital, the provider developed health initiatives that studied the community’s primary causes of poor health and offered preventive care measures. Based on those studies, the provider built a specialty institute, filling a crucial area of need in its local care system. It went on to establish primary care clinics before finally opening an acute-care hospital.

Along with this growth came a significant increase in data sources in the form of multiple systems. The provider wanted to link these disparate systems into a single, electronic medical records (EMRs) platform that would make medical information readily available to all doctors treating a patient within the new community-based care model. The new system needed to gather and manage disparate patient data—such as demographics, financial information and basic health history—and house the data that healthcare providers typically don’t track, such as a patient’s buying behaviors.

The provider implemented IBM InfoSphere Master Data Management. The new MDM system delivered quick, easy access to accurate personal health records and allowed patients to carry their data with them as they visited various doctors within the network. These sophisticated data management enhancements led to improved treatments and, consequently, better patient outcomes.

A government agency–promoted wellness plan

A Canadian government health agency had the following goals for improving its healthcare services: 

  • Assist individuals and families in achieving and maintaining good health
  • Deliver equitable, affordable and appropriate health care and wellness services for the community
  • Emphasize prevention and overall well-being
  • Increase the number of years residents are free of major illness
  • Promote a healthy physical and social environment 

To begin working toward these objectives, the agency needed an accurate view of residents’ current health statuses as well as the ability to track changes as efforts were put into place. Using InfoSphere Master Data Management Standard Edition, the agency ran multiple instances for data replication to help eliminate problematic duplicate records and create a single, accurate healthcare picture of each resident. The MDM solution also provided a longitudinal view of each patient’s demographics within the healthcare system, making it possible for the agency to assess progress toward its goals and pinpoint new opportunities for ongoing healthcare improvement.

Find out more about InfoSphere Master Data Management solutions, and learn more about information integration and governance.