Well-versed in big data and analytics?

Consider being an IBM Press author

Marketing Program Manager, IBM

IBM Press is looking for subject-matter experts (SMEs) who want to share their knowledge on big data and analytics. If you have a desire to do so, have you ever thought about authoring a book?

If so, take a look at IBM Press, the official publisher of IBM books for professionals. Our goal is to provide a platform for IBM leaders and industry experts to share their expertise with customers, partners and IBM colleagues. Through collaboration with our publishing partner, John Wiley and Sons, we’ve extended the IBM brand into both the book and educational channels.

Thirteen years and growing

Since 2003, we’ve published more than 150 books and ebooks, many of which have been translated into multiple languages and sold worldwide. We focus on both technical and business topics and support key products, technologies and solutions. Over the years we’ve worked with several big data and analytics experts: 

  • Distinguished engineers, an IBM fellow and other senior-level experts from the IBM Big Data and Analytics Group and office of the CTO, including Mandy Chessell, Ray Harishankar, Kerard Hogg, Gandhi Sivakumar and Dan Wolfson
  • Murtaza Haider, Ph.D and associate professor, Ryerson University—meet Dr. Haider in the IBM Press Meet the Author video series
  • James Mathewson, distinguished technical marketer for IBM Search Optimization 

Check out a few excerpts from recent publications.

Common Information Models for an Open, Analytical, and Agile World

by Mandy Chessell, Gandhi Sivakumar, Dan Wolfson, Kerard Hogg and Ray Harishankar

IBM Press, May 2015

To drive maximum value from complex IT projects, IT professionals need a deep understanding of the information their projects will use. Too often, however, IT treats information as an afterthought—the “poor stepchild” behind applications and infrastructure. That perspective needs to change. This book will help you change it. Five senior IBM architects show you how to use information-centric views to give data a central role in project design and delivery. Using Common Information Models (CIMs), you learn how to standardize the way you represent information, making it easier to design, deploy and evolve even the most complex systems.

Getting Started with Data Science: Making Sense of Data with Analytics

by Murtaza Haider

IBM Press, December 2015

Master data analytics hands-on by solving fascinating problems you’ll actually enjoy. Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” However, for millions of managers, analysts and students who need to solve real business problems, it’s indispensable. Unfortunately, nothing is easy about learning data science—until now. Getting Started with Data Science takes its inspiration from worldwide best sellers such as Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. 

Outside-In Marketing: Using Big Data to Guide Your Content Marketing

by James Mathewson and Mike Moran

IBM Press, April 2016

Two digital marketing thought leaders show how to integrate content marketing with big data to create high ROI marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines and metrics for engaging on your customers’ terms using their words, reflecting their motivation. Big data is having huge effects on content marketing, nowhere more than in its ability to make sense of the complexity of human language. Data allows marketers to provide the content they need to solve the audience’s problems and to answer their questions.

Many reasons to write and share information

IBM Press is a resource for all SMEs who want to get published. Currently, we have a specific focus on big data and analytics. If you are passionate and want to share your expertise, you may be asking yourself a few questions: 

  • What are some reasons to consider writing a book?
    • Demonstrate personal and thought leadership
    • Build a network and a body of work: articles and bylined articles, blogs, white papers, presentations and speeches
    • Develop professional advancement
    • Extend professional visibility, eminence and authority
    • Financial reward 
  • What does it take?
    • Passion and deep expertise
    • Understanding of reader and market needs
    • A desire to share your knowledge
    • Time and commitment
    • Willingness to engage with readers—social media, speaking opportunities and so on
    • Endurance to write 
  • How does the process work?
    • Define the market and assess publisher fit
    • Develop a proposal, with assistance from IBM Press
    • Proposal evaluation and possible publishing contract offered
    • Write the book, with assistance from IBM Press
    • Publication and promotion 
  • What are the next steps?
    • Talk to us to learn more. Contact Steve Stansel or Natalie Troia for more information by commenting below.
    • Visit the IBM Press website

Big data and analytics is changing the world. If you are passionate, have a deep understanding of these innovative new topics and want to share your expertise, then we hope to hear from you.