Why is big data talked about so much?

Program Director, Marketing, IBM Analytics

So why is big data being talked about so much? Maybe, just maybe, because there is SO much value to gain from it, so much opportunity to have it alter the way we think and the way we do business. Hadoop, analytics and other technologies are front and center this year when it comes to big data; the value of Hadoop and many more questions will be pondered at this year’s Strata/Hadoop World,October 15 through 17 in NYC. 

Many IBMers will be on hand to discuss big data among other hot topics such as text analytics, Hadoop use cases, SQL-on-Hadoop, machine learning and more. Consider these possibilities:

  • Big data. How is this overused phrase a confluence of technologies? IBM VP Paul Zikopoulos (@BigData_PaulZ) will showcase how an actual application builds on in-place existing technologies such as Hadoop to deliver understandable results. What happens when analytics at rest is applied to forms of unstructured data using a simple SQL-like development environment? Businesses gain the ability to score, in real time, monetizable intent, assess reputations, predict health outbreaks and more. Can Paul reveal the impact of cognitive and 360 degree master data without mentioning that phrase during the “A Word Too Much Repeated Falls Out of Being – So Why is Big Data Being Talked About so Much?” keynote session? Come find out  on Friday, October 17, 10:00 a.m. ET in Room 1D.
  • Variety. Variety represents a range of data challenges, from parsing text in a log file to using linguist processing to derive the sentiment in citizen complaints. Programming or "the build option" is one approach. However, with the need to process more text, in more contexts, often for more languages, programming limits the agility of an organization. How do you address this? Join IBM Senior Product Manager Tina Groves (@TinaGroves) to learn more about the tools and solutions available for leveraging the benefits of text sources, including two use cases and short demos in the “Extending 'Variety' of Data to 'Variety' of Users” session on Friday, October 17 at 11:50 a.m. in room 1E6/1E7.
  • The scoop about Hadoop. Allied Market Research predicts the “Hadoop market is expected to reach $50.2 billion, globally.” How are organizations taking advantage of big data for targeted marketing campaigns, trend analysis, risk management, proactive equipment maintenance and other areas? Join IBM Senior Product Marketing Manager Gord Sissons (@GJSissons) at this Solution Showcase as he shares successes, failures, opportunities and other stories featuring the promise of Hadoop and other big data technologies (like SQL-on-Hadoop that enable users to get value out of big data quickly) during "Big Data News Cases: What in the world are people doing with Hadoop?”


In addition to so many informative sessions, attendees will also have the opportunity to get hands on and take the mystery out of Hadoop with a Quick Start Edition, or try it out on the cloud.

Follow the latest on Strata and engage using #StrataConf and #HadoopWorld. If you’re as excited about Strata this year as we are, leave us a comment below and we’ll see you there!