Why data and analytics experts choose SPSS Statistics

Global Product Marketing Manager – IBM SPSS Statistics, IBM

One could argue that many of the world’s problems can be solved with data. While I won’t be able to save the world just yet, I’d like to explain how statistical analysts and data experts use tools to understand data and how this data can then be managed to influence our environment.SPSS

I recently helped organize an IBM SPSS Statistics webinar with Bob Hayes, a PhD and senior director of research and analytics at Indigo Slate—a digital marketing-focused customer experience agency. Working on this webinar allowed me to get a first-hand view of what makes SPSS Statistics tick with its users, especially with those who consider themselves experts. 

I was pleased to see how experts from different industries such as education, market research, healthcare, and government, are leveraging the power of SPSS to conduct cutting-edge analytics. 

The most interesting part was when the experts shared their experience of using SPSS Statistics to perform descriptive, regression, clustering, variance, and time series analysis. Their objectives ranged from understanding consumer and employee behavior, student and customer attrition trends, doing forensic marketing projects and supporting decision-making in business and policymaking. 

Although the panelists came from varied backgrounds, they all shared one underlying trait—a love for numbers and statistics, and the desire to draw actionable insights from the data available to them. They all agreed that SPSS is not only easy to use, but it also offers the ability to exercise control within GUI and syntax modes, featuring seamless integration with RStudio, Python and more. One big benefit the panelists highlighted was how SPSS enabled them to spend more time analyzing data, instead of focusing on routine steps and commands. 

There is a lot more to learn from the nuances that experts shared in this webinar. Their views confirm why SPSS users have rated IBM SPSS Statistics as a leader in statistical software in the G2 Crowd Summer 2019 report.

So for all you data-oriented people out there—go ahead and crunch those numbers and perhaps you’ll begin solving the problems of the world, one at a time, through employing data and statistics.

Learn SPSS Statistics by taking free Statistics 101 course on IBM portal here