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We’re on a road to economic recovery. IBM’s Cloud Pak for Data helps Wunderman Thompson build guideposts for this journey

We’re on a road to economic recovery. IBM’s Cloud Pak for Data helps Wunderman Thompson build guideposts for this journey

May 29, 2020 | by John J. Thomas, Distinguished Engineer & Chief Data Scientist, IBM Data & AI, IBM
As communities and businesses worldwide look to understand the economic impact of COVID-19 and prepare for an eventual recovery, the biggest test of decision-making will be the data that will inform the business decisions. Was it trusted? Was it timely? Was it enough? To date, there are many...
Four critical data management attributes for AI and digital transformation

Four critical data management attributes for AI and digital transformation

May 29, 2020 | by Kip Yego, Db2 Product Marketing Manager, IBM
Many enterprises have a tangled data management system, comprised of an assortment of products assembled together, in an attempt to meet the complex needs of modern day data management. The labyrinth of convoluted data management systems often evolves as a natural response to data growth, diversity...
What Happened to Netezza?

What happened to Netezza?

May 28, 2020 | by Brad Miller, Practice Director, Information & Analytics, Mainline
There are some people, like me, who like to know how the story ends and thus may occasionally read the last chapter before going back and reading the rest of the book. So, I guess this is a spoiler alert. The answer to the question is, “Netezza is still alive, well and evolving and IBM has now come...
Five reasons to master your product data

Five reasons to master your product data

May 27, 2020 | by Anup Gandhi, Chief Product Architect & Offering Manager, Persistent, an IBM Business Partner
Accurate product details and descriptions shape buyer and user behavior. These details – product size, weights, descriptions, reviews, certifications, etc – make the products findable to address shopper needs and allow for comparison. The need extends across industries, including both traditional...
Wunderman Thompson uses data and AI to create relevant experiences for brands

Wunderman Thompson uses data and AI to create relevant experiences for brands

May 27, 2020 | by Adam Woods, Chief Technology Officer, Wunderman Thompson Data
Merging creativity, data and technology Using data to shape new messaging or find new prospects is core to our business, but we wanted to do more, and do it better. In markets continually roiled by disruption and innovation, we needed to help our clients move beyond transactional relationships...
AI Governance: Drive compliance, efficiency and outcomes from your AI lifecycle

AI Governance: Drive compliance, efficiency and outcomes from your AI lifecycle

May 26, 2020 | by Emma Tucker, Offering Manager, Watson Data & AI, IBM
Artificial Intelligence has penetrated every industry in some form or another. From powering recommendation engines for consumer products to helping extend credit products in a more efficient manner, AI is becoming an imperative that no C-level executive can choose to delay. Even amid the COVID-19...
Save on data movement and storage costs with IBM Cloud Pak for Data

Save on data movement and storage costs with IBM Cloud Pak for Data

Data is the key to improving your business decisions, but does all your data work together seamlessly, no matter the source or where it resides?

May 26, 2020 | by Mukta Singh, Program Director of IBM Data and AI, IBM
As organizations become more data-driven, they need to manage large volumes of data in a simplified and cost-effective way in order to remain competitive and nimble. Data stored in various data repositories, whether it be generated by client-facing applications or different internal and external...
IBM brings affordable planning AI to the SMB

IBM brings affordable planning AI to the SMB

May 20, 2020 | by David Marmer, VP, Offering Management, IBM Cloud and Cognitive Software, IBM
Analytics on the edge using IBM Cloud Pak for Data

Analytics on the edge using IBM Cloud Pak for Data

May 19, 2020 | by Ron Reuben, Offering Manager, IBM Cloud Pak for Data, IBM Analytics
As we grow smarter and more sophisticated, thanks to rapidly enhancing technological innovations, enterprise data management and analytics have to keep pace to ensure organizations continue to remain effective and data- and insights-driven. Let’s not underestimate the sheer scale of the problem...
Unlocking IT cost savings with IBM Cloud Pak for Data

Unlocking IT cost savings with IBM Cloud Pak for Data

May 19, 2020 | by Hemanth Manda, Executive Director, IBM Data and AI, IBM
With COVID-19 and the current market uncertainty, every business leader is under unprecedented pressure to cut their expenses while still ensuring business continuity - no one, more so than the CIO. Enabling this new reality of virtual collaboration, automation and self-service while supporting the...

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