Blogs

How advanced analytics is transforming marketing

How advanced analytics is transforming marketing

November 18, 2019 | by Annu Alexander, Product Marketing, Data & AI, Asia Pacific IBM CHQ, Marketing, IBM
Segmentation, targeting, positioning – how does an organization optimize these strategic approaches in the context of retention? Which factors should the segmentation take into consideration? This is where good information management and analytics come into play. Explore IBM’s solutions today:...
Generation A is about to change the world

Generation A is about to change the world

November 15, 2019 | by Chad Marston, Program Director; Watson OpenScale IBM Cloud and Cognitive Software, IBM
A new generation is among us. They were born after 2010 into a world where technology is ubiquitous...We are witnessing the birth of a new intelligent species...While all under 10 years old, Siri, Watson and Alexa have already made an impact on the world and we can imagine the potential they all...
Siemens and IBM showcase AI-based, CO2 friendly advisor

Siemens and IBM showcase an AI-based, CO2 friendly advisor

AI, IoT and Blockchain could be strategic tools in helping Siemens change its workforce culture on the way to a zero-carbon future

November 12, 2019 | by Mahran Meissner, Technology and Security IT Architect, Siemens AG
Making the case for AI, or any nascent technology for that matter, can be a struggle for companies today. While large enterprises know they need to be fast, agile and innovation-obsessed to survive disruption, their age-old policies, antiquated systems, disconnected data and entrenched corporate...
Want to plan 80 percent faster? According to Forrester, IBM can help.

Want to plan 80% faster? According to Forrester, IBM can help.

November 11, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
Forrester, a leading IT analyst firm, has constructed a Total Economic Impact (TEI) framework with a focus on how IBM Planning Analytics compares to the competition across a variety of metrics—from ROI, to time, to value—and much more. They consulted several current IBM Planning Analytics customers...
Data and AI Forum: Hightlights from Business Analytics

Data and AI Forum: Highlights from Business Analytics

November 8, 2019 | by Letha Wicker, IBM Cognos Content Marketing Manager
IBM’s Data and AI Forum was chock full of the latest news and trends from all over the Data and AI landscape. Importantly, it was as especially important event for IBM Business Analytics users as we unveiled the latest and greatest from IBM Planning Analytics and IBM Cognos Analytics.
Is multicloud IT an opportunity or an obstacle

Is multicloud IT an opportunity or an obstacle?

November 4, 2019 | by Lauren Moran, Hybrid Data Management Product Marketing Manager
A modern enterprise IT platform often needs to be all things to all people: to accommodate both new and legacy workloads and be managed by both internal and external experts. To achieve this breadth of capabilities, many businesses have augmented their existing platforms with cloud capabilities...
Winning in retail with IBM Watson Knowledge Catalog

Winning in retail with IBM Watson Knowledge Catalog

November 1, 2019 | by Susanna Tai, Offering Manager, Watson Knowledge Catalog, IBM
From reading the news headlines of yet another retail chain closing its stores, one can easily be left with the impression that we’re in a retail apocalypse. But in reality, the overall retail industry is very strong and healthy—especially online. What we’re witnessing however, is a transformation...
Build an enterprise-ready, modern data architecture based on open source

Build an enterprise-ready, modern data architecture based on open source

October 31, 2019 | by Mike Connor, Manager, Db2 Tools Product Management, IBM
Gartner analysts Merv Adrian and Donald Feinberg in a February 2018 report predict that “by 2022, more than 70 percent of new applications developed by corporate users will run on an open source database management system.” This isn’t surprising given the influx of multiple types of data from...
2 ways to harness the power of SPSS Statistics

2 ways to harness the power of SPSS Statistics

October 29, 2019 | by Nitin Mathur, Global Product Marketing Manager – IBM SPSS Statistics, IBM
The Internet and subscription-service businesses have changed how we access everything from news to shopping to music. So, is it any wonder that software has followed suit? In this blog, we’ll look at the differences between an SPSS Statistics Subscription and the traditional on-premises license...
Extracting the value of location and time data just got simpler with IBM Cloud Pak for Data

Extracting the value of location and time data just got simpler with IBM Cloud Pak for Data

October 28, 2019 | by Julianna Delua, Portfolio Lead, Watson Studio Data and AI, Cloud, IBM
Proper use of time series and location data in prediction and optimization can considerably boost the yield of data science and AI initiatives. Using them properly in AI applications has been challenging, but spatiotemporal functions, implemented as part of Analytic Engines in Watson Studio, are...