Gaining a 360 view of customers can provide organizations with valuable information about how to better serve their
customers and foster greater brand loyalty. But traditionally, marketers use costly and time-consuming methods to gain that knowledge. Now, datadriven insights are generating a
Datameer, Inc. CEO Stefan Groschupf discusses how Datameer's big data analytics solution for self-service data integration, analytics and visualization tools delivers dramatic business impact. Datameer sits on top of any distribution of Hadoop, including IBM BigInsights to help its clients gain a
Big Data Bytes is a weekly videochat where we look at some of the hot articles, blog posts, and social chatter about topics related to big data. For Friday, May 17, 2013, our guests were Frank Fillmore (@ffillmorejr), Founder and President of The Fillmore Group, and Tom Deutsch (@thomasdeutsch),
Mandy Chessell, IBM distinguished engineer and master inventor, describes the big data use case "enhanced 360-degree view of the customer" and how it can be used to help companies understand:
Who their customers and prospects are
What the customers are interested in buying
Nielsen used the IBM PureData System for Analytics system to run complex analytical workloads on-demand and on massive amounts of data. With up to 10x faster concurrency, IBM PureData System for Analytics provided Nielsen Company the simplicity and performance needed to deliver speed of-thought
Bob Hayes, chief customer officer of TCE Labs and president of Business Over Broadway, interviewed Mark Myers, IBM big data product marketing manager, about how big data can provide an enhanced 360-degree view of the customer. This is one of the top 5 use cases for big data.
To learn about the
Eric Sall, vice president of product marketing for IBM's Information Management Group, joins Wikibon analysts Dave Vellante and Jeff Kelly to discuss real-world big data use cases:
Big Data Exploration
Enhanced 360-degree View of the Customer
Big data is a new natural resource. Like other natural resources, big data needs to be successfully mined, refined and delivered in order to create value.
Organizations first need to mine big data through Exploration. Exploration is finding, connecting and understanding the value of all available
Join Stacy Leidwinger, Product Manager IBM Big Data for a discussion of way Big Data can deliver an enhanced 360 degree view of the customer. This is the second in our series examining popular use cases for Big Data.
IBM's Big Data platform is leading clients into a new era of computing by making data exploration and analysis simple, fast and economical. The newest crop of innovations, which represent the work of thousands of IBMers in labs around the world, are designed to help companies harness all data and
IBM has a long history of innovating for our clients. IBM's Big Data platform is leading clients into a new era of computing by making data exploration and analysis simple, fast and economical. Stay tuned for new Big Data solutions from IBM Software.To learn more about how IBM can help unlock the
Join Stacy Leidwinger, Product Manager IBM Big Data for a discussion of the Big Data Exploration use case, one of the most popular starting points for organizations embarking on their first Big Data project.
developerWork's Scott Laningham interviews IBM Big Data Evangelist, James Kobielus, on why big data is so important, the role of Apache Hadoop and IBM BigInsights in making sense of big data, the evolving role of the data scientist, and and where data warehousing and big intelligence fit in.