Media & Entertainment

Analytics

Personalized advertising: How to reach consumers in the age of DVRs and streaming videos

Analytics

How to talk to network executives and advertisers when television show ratings decline

Analytics

Managing fan experience for engaging and profitable events

Analytics

Text mining and its application areas in information management

Analytics

Step outside your analytics comfort zone to drive cross-industry innovation

Governance

Building a data reservoir to use big data with confidence

Analytics

Media and entertainment trends: Even more changes on the way

IBM Watson Foundations

Analytics-driven targeting, personalization and engagement in the insight economy

Analytics

4 surprising ways companies apply analytics to drive success

Analytics

Is entertainment ready for data science?

Analytics

Turning time into money by forecasting production costs

Analytics

Creating buyer personas with advanced predictive analytics

Analytics

Analytics is taking center court in both tennis and business

Analytics

How Yellow Pages is creating a larger digital presence with analytics

Analytics