In an age of social media, real-time analytics can help innovators gain the competitive edge, keeping executives smiling and shows on the air. Learn how to tune into viewer sentiment, making social analytics the first step in your turnaround strategy.
The world of fan experience management is evolving. Thanks to social media and mobile usage, real-time analytics are available for venues to use to increase audience engagement and develop new monetization channels.
Documents created in organizations of all sizes represent potential knowledge within each organization. Information management (IM) professionals bring the analytical and creativity qualifications for mining information to build that knowledge. Discover the roles of IM professionals for applying
When you step outside your analytics comfort zone, you could bring groundbreaking innovations with you when you step back in. Take a look at how cross-industry analytics applications are carrying businesses to new frontiers.
Data reservoirs are useful tools that can help organizations create new products and services, increase customer service and efficiency, and reduce waste and fraud. But what is a data reservoir and how do you create it?
A major transformation has shaken the media and entertainment business over the past 10 years. It's hard to imagine another industry that has experienced the same major shift. Disruption is a natural part of business, of course, but the pace of change in media and entertainment trends has been
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
When it comes to big data and analytics, you can expect the unexpected. A wide range of companies is applying insights in ways that may surprise you. Here are four examples featuring an unusual mix of companies where the only common denominator is their success with analytics.
A data science craze is sweeping the world—but what is data science, and how can it revolutionize the entertainment industry? In spite of the massive amounts of data that have been collected for years, without data analysis, valuable insights remain undiscovered. As the field of data science
No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Yellow Pages has a long history with businesses and consumers, but it still needed to adjust to the current online environment. After transforming its sales performance management system to handle a more dynamic product and service offering, the company can now keep up with its digital rivals.
Global acts of war are waging on the newest—and potentially most dangerous—battlefield, as aggressive cyberwarfare attacks threaten governments and businesses alike. Don’t miss this interactive meeting to find out how close we are to midnight on the doomsday clock.