“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
Today’s “empowered customer” puts businesses to the test.
And that test goes way beyond their expectations of receiving a compelling customer experience regardless of how, when and where they engage a brand – be it brick and mortar, mobile or online.
The fact is that consumers are far more price
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were
With the large Information On Demand conference (IOD) in the not-so-distant past, we are back on the regular beat, bringing you a weekly roundup of interesting, newsworthy and fun tidbits on big data-related topics. This post includes a few highlights from IOD - more to come next week.
Leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are outperforming their competition by generating new, actionable insights from big data. There are three dimensions in their performance that indicate a correlation
It’s no small secret that digital data presents clear and present challenges for marketing organizations.
As consumers spread their attention across a wide variety of channels and devices, key sources of digital data such as websites, online ads and mobile apps, spin off massive amounts of data.
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
The fact is that CMOs are increasingly being
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.”
There was something fascinating about
Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. And modern marketing professionals pride themselves on their ability to use the socials and other resources at their disposal to influence the new
"Next best action” is a hot focus area under big data, advanced analytics, digital marketing, smarter commerce and other business imperatives. Enterprises have been doing next best action, in various forms, for years. Many companies continue to scale up and build out their next-best-action