Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. And modern marketing professionals pride themselves on their ability to use the socials and other resources at their disposal to influence the new
"Next best action” is a hot focus area under big data, advanced analytics, digital marketing, smarter commerce and other business imperatives. Enterprises have been doing next best action, in various forms, for years. Many companies continue to scale up and build out their next-best-action
Here are the quick-hit ponderings that I posted on various LinkedIn big data discussion groups this past week. I opened up one new theme–Big Media (which I'd introduced a few weeks back at this IBM big-data-relevant site) –and extended my existing discussions of peta-governance (going beyond what
The biggest table in any Netezza database that I know of has over 600 billion rows!! That’s the claim made by our customer, Catalina Marketing.
So although most of the data in the world is not relational, there is a huge amount of relational data and IBM technologies are more than capable of
Architecting Big Data Solutions Series
"Our real secret sauce is to take our analytical skills and capabilities and blend that with our offerings around Big Data technologies to execute more effective marketing for our clients", says Russ Pearlman, CTO of Merkle Inc.
We are seeing a growing trend,
[x+1], a leading audience targeting platform, has achieved remarkable success in executing marketing campaigns for their clients by analyzing massive volumes of advertising data in near real-time. Their story is highlighted in the case study materials below, and while it is compelling for many