As social media tools become more prevalent, those participating in the online conversation become increasingly influential, especially as their opinions travel faster and to a wider group of consumers. The IBM Social Sentiment Index uses analytics and natural language processing technologies to
Krishnan Parasuraman, CTO of big data, IBM Digital Media, describes the three contextual factors fueling the questions around big data, including the analytic awakening, commodization of technologies, and data availability.
Roland Cozzolino (CTO) and Tom Craig (VP Data & Information Strategy) from MediaMath sit down to discuss their analytical objective as a leading Digital Media firm and the role IBM Netezza plays in their business strategy.
Krishnan Parasuraman, CTO big data for digital media, answers questions about big data solutions for the Digital Media industry and discusses the sophisticated distributed processes that take place at light speed to deliver targeted digital advertisements.