Customer engagement has its roots in the space-time continuum. When you’re a business trying to build bonds of loyalty, experience and influence, you must collapse the distances that make these outcomes difficult to achieve.
Distances between people, places and things matter. People’s proximity—
The power of the connected consumer, digital influence and ubiquitous distribution are among the factors requiring that movie studios increasingly focus on delivering audience intelligence capabilities to enable the media enterprise business teams.
We have grown accustomed to online retailers as they’ve tracked our online shopping activities from item to item and site to site. When we are online, we have come to expect the “if you like this, you might also like that” promotions, since they enhance our shopping experience. But now, when brick
After a successful promotion, a consumer products company minimizes OOS and maximizes sales
In April, I introduced a video demonstration called Optimizing Consumer Product Promotions Effectiveness with Analytics. In this demo we met Mary, the marketing brand manager for DuraBar, a nutritional bar
Retailers, it’s time to rethink loyalty programs; big data brings new ideas to light
I have worked for years on retail Point-of-Sale (POS) projects since the mid-’90s. I remember the early days of enabling loyalty card tracking and pushing out “buy-one, get-one” (BOGO) and various other discounts
One of the key best practices for successful implementation of a big data analytics solution is to validate the business use case for big data. It will help organization with two important aspects for success:
1. Keeping the scope limited
2. Helping to measure the success of a solution that
From a technology perspective, the average retail IT environment is typically struggling to maintain and provide value to its business users. PureData System for Analytics is the ticket to push the envelope on high value at a fraction of the cost.
“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Earlier this week, IBM unveiled its yearly "5 in 5" list - five predictions that forward-thinkers expect will come to be within five years. This year's list envisions computers that will literally "touch" us, as well as see, hear, taste and smell. As Popular Science put it, "Siri suddenly seems
Leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are outperforming their competition by generating new, actionable insights from big data. There are three dimensions in their performance that indicate a correlation
As promised, we’re going to revisit a topic I introduced awhile ago in "Why Static Stinks". Based on what I’m seeing recently, static still stinks, so now is a good time to resurface our discussion. Collectively, we’re just not moving fast enough to fix the glaring issues that static–otherwise
According to several research firms, 70% of traditional data warehousing/Business Intelligence projects were considered failures. Fundamental to every data warehousing project is a basic and simple concept – “data integration.” Data integration technology became fundamental as data complexity,
Imagine if Netflix never updated your movie preferences, or even worse, never asked what you liked in the first place. Imagine if your spam folder never adapted to the changing inbound spam. Or finally, imagine that your Internet radio station presented a fixed playlist that didn’t bother to ask