Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
The "Dilbert" comic strip is the funniest mirror we have to the foibles of the high-tech world. Scott Adams, who used to be in the info tech biz before taking up cartooning, is obviously paying close attention to the post-modern absurdities of our working lives. Clearly, Dilbert himself--an
The artist James Turrell said “light is not so much something that reveals, as it is itself the revelation.” To take a page from Turrell’s script, I would say, “data is not the bearer of revelation – it is the revelation.” The data we have today strewn across the enterprise, when employed at the
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
Analytics efforts can help companies improve efficiencies in business operations, grow sales, increase business agility, and attract and retain customers. But, in order to truly understand the value analytics can bring, you need to think about both what you’re currently doing as well as identify
Will this be the year of the “big data hybrid”? What will become of cross-scale architectures and next best action? Will governance finally take center stage? And will data scientists still be sexy? James Kobielus looks at all this and more in his predictions for 2013.
Today, the Nevada Governor’s Office of Economic Development (GOED) and Desert Research Institute (DRI) announced they are partnering with IBM to use the PureSystems family of expert integrated systems for big data analytics and advanced research applications in the state’s higher education system.
Earlier this week, IBM unveiled its yearly "5 in 5" list - five predictions that forward-thinkers expect will come to be within five years. This year's list envisions computers that will literally "touch" us, as well as see, hear, taste and smell. As Popular Science put it, "Siri suddenly seems
One of my favorite activities is exploring how big data can make people's lives better. High-quality, affordable, universally available healthcare is fundamental to that equation, and big data clearly has a strong role to play.
In late January 2013, I'll be co-presenting with Jianying Hu, IBM
While consumers may think of social media sites like Facebook, Twitter and Foursquare as places to post musings and interact with friends, leading companies are turning them into extensions of market research departments, using advanced and predictive analytics.
During a recent deep dive into some holiday marketing and retail research, it occurred to me that Santa’s job at the North Pole must generate a substantial amount of data. The question I came to was this: did he even know it? If so, was he using the data to improve distribution procedures and
What's sexy about data science? It has been dubbed the "sexiest occupation" of the 21st century, but you don't see hordes of autograph-seekers and paparazzi flitting around many data scientists. James Kobielus looks at why data science is hot.
How are organizations approaching big data? What challenges are they experiencing? What are the commonalities in big data projects across industries and geographies? These questions and more are answered in a podcast with a lead researcher on the report "Analytics: The real-world use of big data."