While “a single version of the truth” might sound reassuring, relying on such a strategy can seriously impede real-time businesses. For many missions, it’s time to embrace a plural version of the truth.
The customer-driven movement is getting stronger and stronger, and it’s about more than service—it’s about the experience you provide. The customer has indeed become the king for retailers, and smart retailers are using big data analytics to offer customized and personalized services and product.
Today’s “empowered customer” puts businesses to the test.
And that test goes way beyond their expectations of receiving a compelling customer experience regardless of how, when and where they engage a brand – be it brick and mortar, mobile or online.
The fact is that consumers are far more price
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Nobody doubts that companies everywhere will continue to ramp up their hiring, recruitment and training of data scientists. But there seems to be a growing alarm that we won’t have enough data scientists to go around.
Will the big data revolution screech to a halt due to a shortage of data
Small business is the engine of the American economy.
This is not an engine that is easy to run for any entrepreneur. It takes serious work and you constantly face serious challenges. One of those challenges is centered on a critical component of success for any business of any size: marketing.
The "Dilbert" comic strip is the funniest mirror we have to the foibles of the high-tech world. Scott Adams, who used to be in the info tech biz before taking up cartooning, is obviously paying close attention to the post-modern absurdities of our working lives. Clearly, Dilbert himself--an
The artist James Turrell said “light is not so much something that reveals, as it is itself the revelation.” To take a page from Turrell’s script, I would say, “data is not the bearer of revelation – it is the revelation.” The data we have today strewn across the enterprise, when employed at the
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
Analytics efforts can help companies improve efficiencies in business operations, grow sales, increase business agility, and attract and retain customers. But, in order to truly understand the value analytics can bring, you need to think about both what you’re currently doing as well as identify
Will this be the year of the “big data hybrid”? What will become of cross-scale architectures and next best action? Will governance finally take center stage? And will data scientists still be sexy? James Kobielus looks at all this and more in his predictions for 2013.
Today, the Nevada Governor’s Office of Economic Development (GOED) and Desert Research Institute (DRI) announced they are partnering with IBM to use the PureSystems family of expert integrated systems for big data analytics and advanced research applications in the state’s higher education system.
Earlier this week, IBM unveiled its yearly "5 in 5" list - five predictions that forward-thinkers expect will come to be within five years. This year's list envisions computers that will literally "touch" us, as well as see, hear, taste and smell. As Popular Science put it, "Siri suddenly seems