Companies that insure our road vehicles request information including the driver’s age, gender (no longer legal in Europe), claims history and the ZIP or post code where the vehicle is parked at night. On this narrow data set, insurers construct an analytic model used to assess and price risk. A
Earlier this month, IBM Chairman, President and CEO, Ginni Rometty, spoke to the Council of Foreign Relations (CFR) about creating a Competitive Advantage in the Era of Smart.
According to Ginni, data is the “basis of competition in the ‘smarter’ era.” In the new ‘smarter’ landscape, organizations
In last month’s post, I talked about how cognitive computers, like IBM Watson, have the ability to do what the earliest underwriters did: approach each risk individually and, based on historical learning, apply reason and judgment to determine a rate. Cognitive computing allows insurers to analyze
Games are fun, and fun can be a powerful force for creative genius, superhuman productivity, and, of course, personal satisfaction.
Gamification is in vogue in online user-interface design these days. The term, defined here by Wikipedia, refers to online environments that incorporate systems of
On April 3rd, IBM hosted a press, analyst and social influencer event in Almaden, California at the IBM Research Lab to introduce a new suite of IBM big data solutions, further expanding the IBM big data platform.
To follow the real-time discussion as the event unfolded, check out #BigDataMgmt for
Predict Customer Behavior won a surprise victory over the top-seeded Improve Campaign Effectiveness in the Marketing region. ICE’s maturity in this case worked against it with the handsome newcomers of PCB. It seems like a trend today, that more low-level technical chops are getting the attention
The stage has been set for the Final Four of the IBM Smart Sixteen Big Data Challenge. Starting with a field of 16 business uses of big data, the cream of the crop continues to rise. Last week, Natasha Gabriel listed the elite eight who made it past the first stage. Here is how the bracket is
While basketball fans are deep into their Sweet 16/March Madness brackets at the moment, I was asked last week to provide my picks/brackets for IBM Big Data’s Smart Sixteen Big Data Challenge. I’m not a basketball fan and have never paid much attention to March Madness, but this intrigued me.
Quality-of-service (QoS) is one of the most paradoxical metrics in the telecommunications industry. “Quality” of the customer experience is normally measured through surveys and logged feedback, but plenty of data can lead to good quantitative measures.
Sprint Nextel Corporation is among the leading telecommunications companies in the United States with over 55 million wireless customers, offering a comprehensive set of business, government and consumer services. The company has historically used traditional database modeling to analyze the tens
The field for the Elite 8 from the "Big Data Smart Sixteen" is set! In the Marketing region, Faster Reporting & Analytics’ star player faltered against the unselfish play and sharing of deeper customer insight of Predicting Customer Behavior (PCB). Paired with the energy and cheers from their
It’s a classic "fairy tale of star-crossed lovers." Leading global information and measurement company meets multinational technology and consulting corporation. They talk big data, analytics, technology and positive business outcomes. It was love at first sight.
Big data bracketologists are busily selecting their top picks and priorities for the "Smart Sixteen" Big Data Management Tournament. What's most important to Marketing, IT, Finance and Infrastructure? Which business challenge will come out on top? Make your picks today!
IBM recently hosted a webinar that covered the results of the Aberdeen 2013 Big Data for Marketing survey. As a follow up to the event, we created an infographic that summarizes the research in a way that is both interesting and fun to digest and share.