Big data and analytics technology can reap huge benefits to both individuals and organizations—bringing personalized service, detection of fraud and abuse, efficient use of resources and prevention of failure or accident. So why are there questions being raised about the ethics of analytics, and
This new commissioned study conducted by Forrester Consulting on behalf of IBM dives deeper into the trends surrounding big data and analytics to strategically examine the goals, challenges, and impact associated with customer analytics.
Five years ago, IBM observed that the planet was becoming increasingly instrumented, interconnected and intelligent. In response to these changes, IBM developed the IBM® Smarter Planet® initiative. The goal of this new venture was simple—to help everybody benefit from building a smarter planet.
In today's competitive marketplace, executive leaders are racing to convert enterprise insights into meaningful results. Successful leaders are infusing analytics throughout their enterprises to drive smarter decisions, enable faster actions and optimize outcomes. In this exciting new piece of
This white paper outlines the latest customer analytics opportunities and challenges facing sales, marketing, and customer service decision makers. It draws on IDC's research into big data and analytics (BDA) business and technology trends and provides recommendations for organizations looking to
The potential to leverage big data is unlimited. Each industry has its own unique challenges that can benefit from using big data for new insights and improved decision-making. This White Paper offers an in-depth discussion on how you can use big data analytics to enhance experience while
This is a research report by noted industry analysts Claudia Imhoff, Intelligent Solutions, Inc., and Colin White, BI Research. IT leaders need to review and enhance their information architecture to support requirements fueled by big data, advanced BI and other innovations. Examine the What, the
Big data is already being collected by many government organizations— and new data is being generated at rapidly accelerating rates. The ability to perform analytics on big data enables government organizations to improve existing processes and operations, and engage in entirely new types of
Rising costs, chronic illness, an aging population and a shortage of professionals are forcing massive changes in the healthcare industry. To gain insight into how they can improve service while reducing costs, healthcare payers and providers are turning to data and analytics. Leading organizations
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing
Threat prediction and prevention solution framework from IBM can help intelligence and homeland security agencies uncover security threats and take action prior to the execution of malicious and damaging activity. Read this brochure to learn the key components of the solution and how you can
Is your organization a real-time enterprise? In a recent benchmark study, nearly all organizations (89%) said it is important or very important to discover and analyze relationships between business events and corresponding IT events. Yet, only 67% of organizations can capture IT events, and fewer
This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.
Unlike many other Big Data Analytics blogs and books that cover the basics and technological underpinnings, this e-book brings a practitioner’s view to Big Data Analytics. The author has drawn the material from a large number of workshops and interviews with business and IT leaders.