Through talking with some 3000 clients, prospects and industry leaders, Inhi Cho, the vice president and general manager of Big Data, Integration, & Governance at IBM, and her team have identified 6 important trends that are driving big data forward.
It's been said the "culture eats strategy for lunch." Tom Deutsch, program director of big data & advanced analytics at IBM, joined us to describe MVI—the minimum viable insight—which is an approach to conquering issues within internal culture and dynamics.
Mark Myers, market segment manager for IBM Watson Explorer, says the usual "3 V's" definition of big data is too narrow. "This way of looking at the issue limits big data to a technical challenge and misses what has become the real significance of big data: finding new ways to use data to create
We just came out of the biggest retail season of the year. Holiday sales were reportedly softer than expected. Is this an indication that future retail growth will come from digital channels? Swanie Tolentino, Retail Solutions Leader at IBM, explains why she thinks digital growth will actually help
In early 2013, one popular prediction was that vertical applications would rule the big data marketplace this year. Tom Deutsch took exception to that prediction in an article titled "Big Data’s Future: Bigger Than Just Vertical Applications" (read it at http://bit.ly/1hlXM5N ) So? Who was right?
Some companies in the media and entertainment industry are monitoring social media and integrating social data with other data to form elaborate predictive analytics models. Graeme Noseworthy (Twitter: @graemeknows) describes how they are doing this and what they've learned along the way, including
Bernard Marr is founder and CEO of the UK-based Advanced Performance Institute (www.ap-institute.com) , which is one of the world’s leading research and advisory organizations on organizational performance. He has authored several best-selling business books as well as hundreds of top analyst
In late October 2013, the acclaimed IBM Institute for Business Value (IBV) released a new study titled “Analytics: A blueprint for value.” This study is the result of months of survey research conducted with some 900 business and IT leaders around the world. As the title “a blueprint for value”
Technology vendors often tout their "real-time" products - but what does "real time" really mean? And is it what you need? Tom Deutsch compares real time to "customer time," which he says is the more meaningful measure: delivering the performance in the amount of time that it's needed and can be
Hilary Mason is the "chief scientist emeritus" at Bitly, co-founder of HackNY, and an adviser to Accel Partners. She is also a curious data scientist, which is one factor that has led to her being one of the most influential people in her field. She talked with us about what it takes to be a top
Swanie Tolentino, retail big data solutions & marketing leader at IBM, discusses key points from a research study titled, "The Real-world use of Big Data in Retail: How Innovative Retailers Extract Value from Uncertain Data." She also relates examples of how retailers are using big data and
Doug Stephens (@RetailProphet) is one of the world’s foremost retail industry futurists and author of the groundbreaking book, The Retail Revival: Re-Imagining Business for the New Age of Consumerism. His work and thinking have influenced many of North America’s best-known retailers, agencies and
Brett King, CEO/Founder of Moven, author of Bank 3.0, host of “Breaking Banks” podcast radio show on Voice America, and recipient of the Innovator of the Year award from American Banker magazine, joined us to talk about “smarter digital banking and big data.”
For more information about the IBM big
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience