CMOs today are inundated with massive quantities of data from external data providers and internal systems. Yet the still strive to find elusive answers to these questions:
What new product can we introduce that will address new highly profitable emerging markets we’d like to enter?
I had the honor this week of speaking with Om Malik of GigaOm on stage at the Structure: Big Data event in New York City. This was a first of its kind event, bringing together an incredibly interesting group of entrepreneurs, enterprises, industry luminaries, investors and press to discuss the