Master data management has been around for many years. Now, with the emergence of big data technologies, MDM is seeing a resurgence in popularity and importance. Rick Clements, program director of Master Data Management Product Marketing, explains why MDM is a foundational aspect of a big data
"Data scientist" has been called the "sexiest job of the 21st century," but what exactly is a data scientist and what does one do? Big Data Evangelist James Kobielus explains by way of shooting down 10 myths about the role.
For more information about the IBM big data platform and products, visit
When organizations don't have trust in their data, they don't act upon it. With more companies looking to use big data to get richer insights, the question of "Can I trust these data?" arises more frequently. David Corrigan, director of product marketing for IBM InfoSphere, talks about how good
A big data platform, because of its ability to consume and process more data from both static and streaming sources, enables organizations to get an "enhanced 360-degree view of the customer" that has not been possible previously. Mark Myers, IBM big data product manager, describes this key use
"Data warehouse augmentation" is one of the top five business use cases for big data. Its purpose is to extend the value of existing data warehouses. Christy Maver, IBM big data product marketing manager, explains how data warehouse augmentation can help lower costs, provide the ability to perform
Security intelligence with big data is the ability to lower risk, detect fraud and monitor cyber security in real time. Organizations can augment and enhance cyber security and intelligence analysis platforms with big data technologies to process and analyze new types (e.g. social media, emails,
Marcus Hearne, predictive and business intelligence marketing manager, talks about changes to his daily coffee order, "bleeding data," and what those pieces of data means to a predictive analytics geek.
For more information about the IBM big data platform and products, visit www.ibm.com/bigdata
The IBM Institute for Business Value (IBV) is embarking on its fourth annual survey on analytics and big data. Rebecca Shockley, Global Research Lead at IBV, gave a preview of the objectives for the 2013 survey. She explained they will be looking into how organizations are executing and what it
Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they
Data Exploration is one of the top five business use cases for big data. Stacy Leidwinger, product marketing manager for IBM Data Explorer, describes the challenges that many organizations face, and the four key steps they should take when beginning a data exploration project.
To learn more about
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
When thinking about the big data use case of "getting a 360-degree view of the customer," remember this: "corporations are people too." That's the advice of Tom Deutsch, IBM big data program director. Getting a complete view of the entities within a corporation is far more complex than it is for an
Edd Dumbill is a principal analyst at O’Reilly Radar, the founding chair of the O'Reilly Strata Conference on big data, and chair of the O'Reilly Open Source Convention. He’s also an entrepreneur, author, software developer, and Editor-in-Chief of the new peer-reviewed journal Big Data. Edd talked
In this episode of "Talking Big Data," we turn over the microphone to one of our clients, Jean-Marc Blaise, an experience DB2 user and consultant. Like many database administrators, users and consultants, he has questions about "big data." He will pose those questions to Leon Katsnelson, IBM