On the heels of several key announcements to broaden the IBM Cloud Data Services portfolio, see how a wide range of technologies can be implemented in a cloud-based, data warehouse architecture to support operational and analytical workloads.
If any one industry can claim digital transformation as a most immediate imperative, then the media and entertainment industry rises above the rest. Not only do organizations need to provide streaming content, but they also need to provide content on a diverse range of platforms. And to be
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
It's no secret that there are wasted resources in the healthcare system, but it can often be hard to find areas where small changes can result in big savings. With data analytics, however, providers can find cost-saving measures that also improve the quality of patient care.
As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. Grocery stores and other distribution centers can use data analytics to understand which products consumers are purchasing and which are bringing in the
An effective media management strategy hinges on data. As data becomes an increasingly essential player in today's streaming TV environment, video analytics is crucial to continued success in the media and entertainment space.
Travelers are willing to share their personal data to receive a better experience. For leaders in the travel and hospitality industry, this provides an opportunity to reach new heights by identifying ways to reach today's connected consumers.
In recent years, customer loyalty has become even more important to airlines' success. By using data analytics to understand customers' needs, airlines can determine how to stand out from competitors and offer meaningful customer experiences based on individual preferences.
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
When looking to improve customer satisfaction, most telecommunications providers immediately think of streamlining the call center, reducing outages and increasing technician success. Billing is typically an afterthought and not linked to customer satisfaction, but organizations that don't improve