Innovation in the CPG industry is critical. Market fragmentation is on the rise, which means established companies need to create a new competitive edge by building new business lines and adapting to meet consumers' expectations. Here's the role that big data plays in these essential product
Predictive analytics is helping a diverse range of companies boost their bottom line by guiding their resource expenditures and helping them rethink their role in their industry. Learn how two companies used a predictive analytics platform to make the most of their data.
One of the biggest challenges that CPG leaders face is a lack of predictability. Even with in-depth planning and market testing, there's no guarantee that a product will succeed once it reaches store shelves. Big data enables the analysis capabilities that brands need to launch high-performing
Cognitive analytics is reshaping the face of computing, bringing previously inaccessible capabilities to businesses across a range of industries. Discover how cognitive computing capabilities can help you create a cognitively enriched environment that can make your organization a hotbed of
Busy executives that need to make vital business or investment decisions don’t want to wait for days or weeks for an answer to a question they put to analysts or receive incomplete information or analysis with spurious results. Fortunately, analysts today can access cloud-based data services that
Every fraudster leaves behind a trail, but not every business is equipped to identify the telltale signs of fraud in its data. Find out how creating a culture of analytics can help your company differentiate itself from the competition by cutting down on losses incurred by fraud.
With consumer product warranties, companies can back the value behind the goods they sell. The challenge, however, is optimization. It's impossible to know ahead of time if a product is going to fail and generate unforeseen costs. Fortunately, big data can help.
IBM SPM is a leader in the 2016 Gartner Magic Quadrant for Sales Performance Management. Discover how IBM incentive compensation management solutions can help your organization move “up and to the right.”
Fraud is pervasive and impacts many sectors, but its impact on the healthcare industry is profoundly damaging from a cost perspective. Take a look at this point of view by experts demonstrating how fraudulent practices in healthcare administration can be dramatically reduced by fraud-detection
Smart predictions can spell the difference between whether your company succeeds wildly or falls by the wayside. Get the details on four strategic pillars for smart, proactive business through predictive analytics deployment in a series of new blog perspectives.
How can organizations tasked with responding quickly to crisis events and saving lives empower its first responders with real-time information? See how International Medical Corps applied advanced analytics to shrink response times in emergencies.
Predictive analytics is bringing businesses and their customers together, creating value in the intersection of the two. Discover how you can transform your customer engagements by providing the marketing interactions your customers desire.