Hotels cannot produce results by simply collecting the right data. Revenue increases can be generated when hotels use this information to create personalized experiences for each guest through specialized offers, upsells and services.
The benefits of data analytics for travel industry leaders are not confined to understanding customer behavior over time—insights can also be gained in the moment. Real-time weather data provides marketing and operations teams within various arms of the travel industry with immediate, actionable
Understanding your data’s life cycle can help you lay a solid foundation for your business analytics, preserving the integrity of your data even as you define that data, track it and use it to drive your business decisions. Find out how keeping tabs on your data lineage can empower your information
Big data tools offer new opportunities to use real-time data to take timely actions that result in reduced cost, improved quality of care and more satisfied patients. However, the benefits are unevenly distributed across the physician community.
When it comes to retail product placement, stores have traditionally relied on historical sales trends, seasonal shopping patterns and garmentos' gut instincts to determine inventory levels and merchandising strategies. Now, merchants are taking a more scientific, data-driven approach to managing
Data storage is an important consideration. The old models of extracting and converting data simply don't work with data analytics. There is too much data in too many different formats. The solution is using an enterprise data hub to store all of your data in the same location and in the same
When it comes to customer relationships, no business wants to be caught by surprise. This is why organizations that consistently find themselves surprised by their customers should seek new data solutions to reduce unpredictability.
The world can become an increasingly safe place when people who are in charge of real-world safety and cybersafety are equipped with data and analytics. From cyber threat analysis to public safety prediction and response, here are the Safer Planet initiative’s top 10 stories of the year.
Loyalty card programs give retailers valuable insights about their customers' purchasing patterns, providing marketing teams with a way to target promotions and purchasing departments with information on what keeps customers coming back for more.
Silent customers are the bane of communications service providers (CSPs). They never call when there’s a problem, they never respond to customer satisfaction surveys and then they unexpectedly cancel their service. If silent customer churn impacts your CSP organization, take a look at a predictive