Enterprises that use analytics to power their sales performance management can explore new frontiers of added value through informed decision making and heightened competency. Learn what part IBM Watson Analytics can play in enhancing sales by enabling guided analytics.
Organizations use data and analytics to frame the narratives that guide collective action for highly effective decision making. On the heels of the announcement from the Analytics for All event, take a look at expert storybooks that provide compelling narratives from cognitive analysis to help
Many travel and hospitality companies are turning to data analytics to monetize customer satisfaction and drive greater customers. Businesses can use insights gleaned from big data analytics to provide personalized service, proactively address issues in real time and gain better understanding of
The consumer products industry is undergoing a seismic shift in which markets are becoming increasingly fragmented. Thanks to technology, the process of buying is becoming synonymous with research; consumers are the masterminds of finding their way to great products and even better value. It's this
A major transformation has shaken the media and entertainment business over the past 10 years. It's hard to imagine another industry that has experienced the same major shift. Disruption is a natural part of business, of course, but the pace of change in media and entertainment trends has been
The Internet of Things holds great promise for the insurance industry, not least by allowing insurers to move beyond demographics to offer enhanced pricing levels. Moreover, IoT-enabled telematics can help insurers reduce loss ratios—and all this while offering value-added services to help
Ever-observant Jen Q. marks National Cybersecurity month by questioning why more isn’t being done to thwart cyber attacks by cyber criminals and why the hackers seem to have free reign with private networks. Analytics and intelligence may lead to the answers she’s looking for.
My phone buzzed, as it had all day, with tornado warnings and natural disaster alerts from the weather station serving towns over an hour away. I almost ignored it, but I was glad I glanced down. A twister was headed right toward my home. The house was unscathed, but others in the area were not so
As organizations incorporate data scientists’ insights into their corporate strategies, they must harness these findings within a sustainable and practical approach to governance—and make sure data scientists are working within this system of governance.
Don’t find yourself falling prey to pitfalls when you implement a predictive analytics solution for your organization. Discover what mistakes to avoid when planning your implementation and setting strategy.
Although cramming — a company fraudulently charging someone's phone bill — technically is the fault of a third party, consumers assume that the charge is due to their carriers' incorrect billing management. Therefore, they typically direct their frustration and mistrust toward their
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
The IBM i2 Summit for a Safer Planet illuminated how fraud and crime in the financial sector are highly profitable and very damaging to the industry. Organizations facing the challenges of staying one step ahead of perpetrators can apply an advanced solution that places layers of analytics across
With respect to capitalizing on analysis of Internet of Things data for innovative industry solutions, the insurance industry is ripe with opportunity. And yet many C-suite insurance executives seem tentative when considering Internet of Things solutions. Now more than ever is an suitable time for