Your customers really don’t care how smart your data scientists are. Customers don’t spend much time contemplating how much work those data scientists might have put into tuning the analytic models that power your channels. And they probably wouldn’t listen if you tried to impress them with the
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
The fact is that CMOs are increasingly being
According to InformationWeek, “90% of respondents use conventional databases as the primary means of handling data.” The data that companies are amassing today, however, is complex, diverse and continually growing, and they struggle to manage it effectively. Many lack the right expertise and tools
Did you miss me? After taking off the month of August to launch the IBM Big Data Hub (and to run the 199-mile Hood To Coast Relay), I’m eager to be back on the “Top Reads in Big Data” beat, rounding up great articles, blog posts, videos, podcasts and infographics. It was a short work-week in the
How can organizations understand the trends of each individual consumer? In a recent podcast, Tom Deutsch program director of IBM's Big Data Portfolio, spoke with IBM's social media lead for big data, David Pittman, on how big data technologies can improve the “market of one” between businesses and
The sheer thought of the data we create and consume today is mind boggling. IBM research shows we create 2.5 quintillion bytes of data every day, and begs for a response to the question–what are we doing with all this data? A recent global survey by Jaspersoft answered this, revealing that the
Customer engagement is a bit of a game, because, deep down, it’s a form of haggling and bargaining. Let’s be blunt: everybody has an ulterior purpose and is manipulating the other party in that direction. The customer is trying to get the best deal from you, and you’re trying to hold onto them and
Derechos, Droughts, Hottest July on Record, Shattered High Temp Records, Greenland Ice Sheet Melts.
Just what is going on with the weather these days? Is this weather really abnormal or does it just seem to be that way? Is this part of a trend? Does global climate change mean we’ll have more of
According to fans on Twitter, Wimbledon women's champion, Serena Williams, and men's finalist, Andy Murray, have been crowned the most popular social players from the 2012 Wimbledon Championships, as IBM’s Social Sentiment Index unearthed a range of unexpected insights from more than 1,270,000
In the 1980’s, John Naisbitt wrote, “We have for the first time an economy based on a key resource [information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is.[i][i]” Little did Naisbitt know how much information we’d be creating 30
Imagine if Netflix never updated your movie preferences, or even worse, never asked what you liked in the first place. Imagine if your spam folder never adapted to the changing inbound spam. Or finally, imagine that your Internet radio station presented a fixed playlist that didn’t bother to ask
The US spends far more than any other nation on healthcare. In 2009, health care costs reached $2.5 trillion dollars - - more than $8000/person and 17% of GDP, up from 13.4% in 2000. Yet, as is widely cited in healthcare circles, the US fails to achieve acceptable results from all this spending,
If you're not careful, your Big Data investment can degenerate from a strategic asset into an unmanageable burden.
I'm not speaking about the potential complexity and cost of the underlying Big Data platform, though those are important concerns. What I'm referring to is the unfortunate tendency
Is there a better option?
Not a comment you ever want a customer to utter to themselves, especially in competitive industries such as telecommunications, banking, retail or insurance.
In telecommunications, and for Communication Service Providers (CSPs) specifically, a fundamental tenet is that it