Healthcare organizations are in the eye of an information overload storm. With EHR, EMR and with HIE implementation, there’s tons of data that will be available to payers, care providers and care management companies. The data latency will be reduced to days and hours–if not minutes–from the weeks
Healthcare has become a social business. The evolution towards social media, consumer expectations for quality and value in healthcare, and the urgent need to get healthcare costs under control are transforming the way healthcare is obtained, delivered and paid for. Social business strategies can
CMOs (and their ranks of retail marketers and agencies) are working to bring creative-driven and data-driven marketing and advertising together in order to deliver relevance to consumers, drive stronger sales and discover deeper insight into audiences.
The fact is that CMOs are increasingly being
In June, close to 80 developers in the Silicon Valley area attended the free IBM Big Data Developer Day event. It was a great chance for developers to learn about the latest IBM technologies for addressing big data challenges. Not only did they gain valuable information from the sessions, but they
Jimmy Kimmel pulled off an incredible prank during last Sunday night's Primetime Emmy award show. He got comedian Tracy Morgan to lie flat onstage and asked his audience members to tweet “OMG Tracy Morgan just passed out onstage at the #Emmys. Turn on ABC now.”
There was something fascinating about
Influence is hip. Any self-respecting career-oriented individual these days brags about their influence on socials, however that might be measured. And modern marketing professionals pride themselves on their ability to use the socials and other resources at their disposal to influence the new
Everyone knows everything is bigger in China, and big data is no exception. This is why it is no surprise that big data interest is gaining a lot of momentum in China.
On August 23 and 24, IBM organized a technical summit in Beijing, and one of the main tracks was about big data. In fact, this
Okay, I’ve bitten my tongue for as long as possible, and I need to get this off my chest. Most, and by most I mean at least 85% of the social media big data initiatives I see are ultimately going to under-deliver their expected ROI or eventually be discarded as not useful enough. I was reminded of
According to fans on Twitter, Wimbledon women's champion, Serena Williams, and men's finalist, Andy Murray, have been crowned the most popular social players from the 2012 Wimbledon Championships, as IBM’s Social Sentiment Index unearthed a range of unexpected insights from more than 1,270,000