How do you handle your semi-structured data? In this whitepaper from IBM Cloud Data Services, find out how keeping your data warehouse on the cloud can help you gain the competitive advantage by freeing valuable resources.
Social media has taken the retail industry on an extraordinary, tangential path for gaining a deeper understanding of the consumer. See what several big data experts have to say about the impact social media data and analysis of customer conversations have on the consumer experience.
The television industry may have found a new way to measure its audience. When paired with analytics, automatic content recognition technology shows content providers what their audiences are watching, allowing them to engage viewers and offer relevant content on a second screen.
Travel providers are increasingly turning to data insights around demand, predictive intelligence and social analytics to empower and elevate their marketing promotions and offers. Businesses in the travel space can leverage past seasons' data to make next season's guests and travelers happier and
Marketers of the past relied on intuition to determine if creative campaigns were working, and focus groups to understand how customers engaged with their brand. The exponential growth of channels on which the customer can interact with brands has meant not only the downfall of the linear customer
Human resources has always been about people: attracting people, finding the right people for the right role, supporting and developing the people you do choose to hire. Historically, that process has relied heavily on human intuition. Now, like other industries, HR is being transformed by the
Bringing analytics to the C-suite doesn’t have to be a struggle. Learn how you can tailor your analytics conversations to help your executive colleagues throw open the door to new vistas of business opportunity.
Social media data tracking is driving new trends in the banking industry, including uncovering real-time economic trends, better and faster competitive threat analysis, instantaneous feedback on marketing campaigns and quicker responses to customer opinions.
It's harder than ever for CPG brands to capture consumer attention and wallet share. A solid micro-marketing strategy can help by segmenting consumers into smaller demographic groups and then delivering more personalization and relevance in messaging and offers.
It's a mad, mad, mad digital world, with digital connections, purchases and reservations to be made around the clock and around the world. Deeper insights gleaned from a broad array of digital sources can help travel providers increase demand while managing customer expectations.