Significant dropout rates in education need to be addressed, and cognitive learning and analytics may be the key to the solution. See what Jen has to say about personalizing the learning experience for each student in today’s data-centric world.
Consumer products brands can make the most of their social media presences when they listen to and learn from what audiences have to say, both the good and the bad. By analyzing this data and incorporating insights into marketing operations, CPG leaders can develop processes for reaching consumers
Thanks to big data and analytics, the public sector has made great strides in a short time. See for yourself how much progress has been accomplished, and find out how you can take advantage of these advances.
Finding any spot on the planet that isn’t subject to devastation from a weather event is highly unlikely. Preparing for natural disasters can help minimize casualties and enhance response time in emergencies. Get Jen’s take on the role analytics can play in disaster preparedness and response.
Ever-observant Jen Q. marks National Cybersecurity month by questioning why more isn’t being done to thwart cyber attacks by cyber criminals and why the hackers seem to have free reign with private networks. Analytics and intelligence may lead to the answers she’s looking for.
My phone buzzed, as it had all day, with tornado warnings and natural disaster alerts from the weather station serving towns over an hour away. I almost ignored it, but I was glad I glanced down. A twister was headed right toward my home. The house was unscathed, but others in the area were not so
Audiences can be exquisitely fickle. What they respond to at any given moment is, if not entirely unpredictable, highly resistant to tidy formulas. Predictive audience analysis can be vital for personalization and targeting and engaging customers. Discover how data-scientific tools for performing
When it comes to big data and analytics, you can expect the unexpected. A wide range of companies is applying insights in ways that may surprise you. Here are four examples featuring an unusual mix of companies where the only common denominator is their success with analytics.
While analytics can help retailers capture trends to determine what promotions to pursue, implementing the systems requires the right tools, people and processes. In retail, the challenge is understanding which product customers want, when they want it and what they are willing to pay for it. Both
Data analytics is a powerful tool for improving banking customer engagement. By looking at vast quantities of information and identifying patterns that might otherwise go unseen, banks can understand current and future customer behaviors.
Ninety-one percent of retailers are present on two or more social media channels. These outlets provide a wealth of information to retailers, but are they taking advantage of the opportunities that social media metrics offer?
With multiple channels at their fingertips, retail and consumer products are a single click, swipe or download away from the deal they want. Learn how to personalize the consumer experience by untangling big data, building brand loyalty and increasing revenue.
The concluding post in this series looks at the two other strategic pillars necessary to help ensure advanced analytics can guide the way to better decision-making. Using advanced analytics to embrace an agile culture and invest in an ecosystem of talent allows organizations to provide consistent
Advanced analytics can boost organizational decision-making and offer multiple benefits including increased revenue and decreased costs. However, achieving these goals requires an emphasis on three strategic pillars: focusing on business decisions, embracing an agile culture and investing in an