CMOs are enhancing their abilities to contribute not only to the marketing of new products, but also in their development, design, sale and support. These are all data-centric functions that are working together, today to drive business success.
Brett King, CEO/Founder of Moven, author of Bank 3.0, host of “Breaking Banks” podcast radio show on Voice America, and recipient of the Innovator of the Year award from American Banker magazine, joined us to talk about “smarter digital banking and big data.”
For more information about the IBM big
Brian Vellmure is an analyst, consultant and frequent Keynote Speaker on the alignment of emerging technology, strategy, innovation and the customer experience. He was also the featured guest on a recent Twitter chat where the topic was “the impact of digital innovation on customer experience.”
The journey that a customer takes with your company is an individual one. Each customer requires a customized map with a guide who understands exactly where he wants to go—ensuring a smooth experience along the way. Can your company provide every customer with his own personal guide? And can your
With multiple channels and numerous ways to interact with companies, today’s customer journey is a complex weave of paths. Often, customers start and end their journey before the business is even aware of it. With today’s competitive market place, the companies that best understand their customer–
A big data platform, because of its ability to consume and process more data from both static and streaming sources, enables organizations to get an "enhanced 360-degree view of the customer" that has not been possible previously. Mark Myers, IBM big data product manager, describes this key use
Shep Hyken is a customer experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep
One thing that companies across the globe and across industries can agree on is the importance of the customer experience, its impact on their brand, and ultimately their bottom line. Customers today characterize companies by the experience and not by their product or solution offering. In truth,
Diego Saenz, the founder of Data Driven CEO, has over 20 years of experience as a management consultant, corporate executive and entrepreneur. In his current role, he provides Big Data Analytics consulting, speaking and training. He talked with us on the topic “Can Big Data Stem Churn?”
Now that the hoopla surrounding the big data “Smart Sixteen” has subsided, let’s scrutinize the victor, Predict Customer Behavior, to understand why it dominated the other contenders as the top big data consideration. What key factors makes this big data initiative most appealing? Would it be the
The weekly #cxo Twitter chat explores the customer experience and how businesses can optimize their operations, analytics and service with big data. Join the #cxo tribe on Twitter every Monday at 12:00 p.m. ET.
As consumers, we’ve all been frustrated – rightfully so - when companies don’t seem to know anything about us, when we know they have the information somewhere in a corporate database. Martin Dowson is a customer experience strategist who advises major UK and international companies on how to adopt
In this insightful podcast, Mike Wittenstein, one of the world's top practicing customer experience designers, explains why organizations need to anticipate customer needs – and how they can go about doing just that.