Big data and analytics are playing an increasingly large role in enhancing the customer experience. In this video discussion, data scientist, analyst and author Bob E. Hayes, Ph.D., and Stacy Leidwinger, product manager for the IBM InfoSphere Data Explorer product line within IBM’s big data
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
What's new on big data within the last two weeks? A lot of great content has been added to the Big Data Hub on all different topics and solutions. Catch up on some of the items you may have missed!
Find out where Hadoop fits in a business intelligence data strategy from IBM's Tina Grove by
The need to innovate and stay ahead of customer demands is even more imperative today. IDC estimates that “in 2012 the digital universe will grow to 2.7 zettabytes.” As customers and the market as a whole generate data, companies are compelled to capture and analyze an ever-greater percentage of
The sheer thought of the data we create and consume today is mind boggling. IBM research shows we create 2.5 quintillion bytes of data every day, and begs for a response to the question–what are we doing with all this data? A recent global survey by Jaspersoft answered this, revealing that the
If you're not careful, your Big Data investment can degenerate from a strategic asset into an unmanageable burden.
I'm not speaking about the potential complexity and cost of the underlying Big Data platform, though those are important concerns. What I'm referring to is the unfortunate tendency