Exploring the new frontier of fundraising analytics

Nonprofit organizations of all kinds use predictive analytics to help them anticipate donor renewals and major gifts, yet many implementations merely scratch the surface of predictive analytics’ ability to help answer challenging fundraising questions. In the live webcast “Exploring the new frontier of fundraising analytics,” join Martin Lane, a business analyst at Michigan State University, and Alex Oftelie, an IBM nonprofit subject matter expert, to find out how your organization can use predictive analytics to do the following:

• Understand philanthropic behavior and motivation through the window of giving, engagement and social media data.
• Uncover the deep insights you need by developing effective approaches to modeling.
• Overcome your institution’s unique challenges by applying innovation solutions made possible by advances in predictive analytics.

To learn more about how predictive analytics can help your organization rethink its approach to fundraising, attend this live webcast.