“Moneyball” was the story of data-driven strategies being fully leveraged for success. It’s a phenomenon that’s moved beyond baseball. Now, we’re starting to see a similar trend at work with best-in-class CMOs, digital marketers, ad tech firms, marketing service providers and retail operations as
Historically, the insurance industry has simply accepted the staggering cost of fraud as a cost of doing business. Now, however, insurance fraud is on the rise. But help is at hand. Next-generation fraud solutions and big data are changing the equation in favor of insurance companies and their
By addressing chronic conditions at the population level, health organizations can achieve a greater impact. But it’s not easy. Successful programs have to employ measurement and analysis and include enormous volumes of data from an ever widening variety of sources. Making data useful, parsing what
Animation: Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business
Big data is creating opportunities for Communications Service Providers (CSPs) to establish new revenue streams. With big data technology, CSPs can analyze the location data generated by millions of mobile devices and use the resulting insights, along with offerings from business partners, to
Compared to other industries, healthcare has been a late adopter of technology. To realize the true potential value of big data in healthcare, the industry will need major structural changes, including legislative reforms, incentives, privacy laws, reimbursement and incentive schemes.
This week we’re in New York City for IBM’s Smarter Analytics Leadership Summit where we are gathering with industry leaders to share insights on how they are working with IBM to leverage the explosion in big data and power intelligence to drive transformation in their organizations.
Nowhere is this
Interest is growing among insurers for big data solutions that can help them identify, monitor and manage fraud in their underwriting and claims. Advanced fraud detection and management solutions are helping P&C and life insurers reduce losses by improving the precision and timeliness of fraud
Mobile industry leaders will convene in Barcelona, Spain for the GSMA Mobile World Congress. Big data is having a huge impact on the mobile telecommunications market, from offering new revenue opportunities to improving customer service and reducing churn. IBM will offer several opportunities to
For energy & utilities firms, big data is not software or a product or even a technology. It’s a business strategy - a long-term, executive-level commitment to treat information as a strategic asset with IT providing the resources needed to bring it to life.
Do you make decisions based on facts? Get your facts straight with enterprise health analytics and big data.
Massive change is sweeping the healthcare industry. To be sustainable, healthcare organizations (payers, providers, and drug and device manufacturers) must be unrelenting about achieving
Rising costs, chronic illness, an aging population and a shortage of professionals are forcing massive changes in the healthcare industry. To gain insight into how they can improve service while reducing costs, healthcare payers and providers are turning to data and analytics. Leading organizations
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed