For consumer products (CP) manufacturers big data analytics are fueling improved business outcomes by applying new analytics capabilities on more data than ever before. This demonstration illustrates the value of big data for marketing performance visibility critical to gauge the success of a new
What if insurance companies could simultaneously improve customer satisfaction, retain valuable policyholders and maximize cross- and up-sell opportunities?
To achieve these goals, insurers need ways to anticipate customer needs and determine the next best action for each individual customer.
Lately, many news outlets have been rehashing some of the same old stories about how our government agencies are drowning in paper, with pictures of Veteran’s Administration file rooms looking like outtakes from the “Hoarders” TV program, complete with sagging floors from the weight of the floor-to
When someone has suffered an irreversibly life-altering event, such as a traumatic brain injury, predictive maintenance of that impaired state is the best we can hope for. Of necessity, people with traumatic brain injuries must be kept under constant monitoring. In most intensive care units (ICUs
Cyberspace is today’s new battleground and cyber security continues to be a top imperative for both enterprises and governments. Recently, the U.S. Pentagon announced plans to boost their cyber security team amid a string of attacks, including one that wiped out more than 30,000 computers at a
Chief marketing officers are evolving to bring creative- and data-driven marketing and advertising together in order to deliver relevance to consumers and discover deeper insight into audiences. In this podcast, Graeme Noseworthy explains the top issues that CMOs reported in a research study they
Seattle Children’s Hospital is a demonstrated leader in innovative research and therapies for children, as shown below in just a few of their most recent announcements.
Seattle Children’s Research Institute, one of seven members of the Dream Team uniting researchers across the country in
Companies that insure our road vehicles request information including the driver’s age, gender (no longer legal in Europe), claims history and the ZIP or post code where the vehicle is parked at night. On this narrow data set, insurers construct an analytic model used to assess and price risk. A
Seattle Children's Hospital, one of the leading children's hospitals in the U.S., needed a solution to manage and extract valuable insights from vast amounts of complex data. Working with business partner Brightlight Consulting, Seattle Children's implemented the IBM PureData for Analytics solution
Earlier this month, IBM Chairman, President and CEO, Ginni Rometty, spoke to the Council of Foreign Relations (CFR) about creating a Competitive Advantage in the Era of Smart.
According to Ginni, data is the “basis of competition in the ‘smarter’ era.” In the new ‘smarter’ landscape, organizations
In last month’s post, I talked about how cognitive computers, like IBM Watson, have the ability to do what the earliest underwriters did: approach each risk individually and, based on historical learning, apply reason and judgment to determine a rate. Cognitive computing allows insurers to analyze
Audience measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360-degree view of the customer. What advantage does this provide to marketers and advertisers? If marketers need data-driven audience
Organizations in the petroleum industry are no strangers to large volumes of data. With the right technology solutions, these companies can move beyond traditional real-time monitoring to more agile real-time prediction. By rapidly analyzing incoming technical and business data—and applying that