There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were
This is the first in a series of blogs that will explore the role of big data in government.
Government’s huge variety of responsibilities including defense, national security, social programs, taxation, environmental stewardship and much more, both require and generate massive amounts of data. The
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear
I recently returned from Las Vegas where IBM hosted its annual Information On Demand conference with over 12,000 attendees. The theme for the conference was “Think Big,” and the bulk of sessions centered on the way different industries are using big data to improve business results in their
Energy and utility companies face increasing pressure to accurately predict the supply of energy attributable to renewable resources. By factoring in weather and other key variables, utilities can determine their capital investments and where and when to deploy new generation assets. They also seek
A Computer Science major, an Information Management major and a Marketing major sit in a classroom in Montana…No, It’s not the beginning of an epic joke; it happens to be a glimpse into the first ever undergraduate IBM InfoSphere Streams course.
The University of Montana, with the help of IBM and
While we eagerly await the first post-election “victory lap” article by Nate Silver – who correctly predicted the outcome of all 50 states in the United State Presidential election Tuesday – I want to share with you several of the top articles that address the role of data and analytics in this
Healthcare organizations are in the eye of an information overload storm. With EHR, EMR and with HIE implementation, there’s tons of data that will be available to payers, care providers and care management companies. The data latency will be reduced to days and hours–if not minutes–from the weeks
This paper defines what big data analytics mean to Communications Service Providers (CSPs), provides an overview of their most valuable uses in telecommunications, outlines what companies must look for as they adopt new big data analytics solutions and discusses how IBM can help.
NYSE Euronext, a leading global operator of financial markets and a provider of innovative trading technologies, operates exchanges in the United States and Europe. NYSE Euronext equities marketplaces represent one-third of equities trading worldwide. Being a global trading and technology provider
With the large Information On Demand conference (IOD) in the not-so-distant past, we are back on the regular beat, bringing you a weekly roundup of interesting, newsworthy and fun tidbits on big data-related topics. This post includes a few highlights from IOD - more to come next week.
Leading organizations in financial services, telecommunications, retail, healthcare, digital media, insurance and other industries are outperforming their competition by generating new, actionable insights from big data. There are three dimensions in their performance that indicate a correlation
Many energy and utility companies get their first introduction to big data after they implement a smart meter project. While traditional meter reading occurs once a month, a smart meter can stream data every 15 minutes, or 2,880 times a month. That’s a whopping 287,900 percent increase in data that
Organizations today are collecting tremendous volumes of data, generated by a wide variety of sources, often at extreme velocities. This is “big data”—the millions of stock trades, call detail records (CDRs), social media posts and patient test results produced every single day. Leading