Do you make decisions based on facts? Get your facts straight with enterprise health analytics and big data.
Massive change is sweeping the healthcare industry. To be sustainable, healthcare organizations (payers, providers, and drug and device manufacturers) must be unrelenting about achieving
Rising costs, chronic illness, an aging population and a shortage of professionals are forcing massive changes in the healthcare industry. To gain insight into how they can improve service while reducing costs, healthcare payers and providers are turning to data and analytics. Leading organizations
A key big data problem for business is one of linking up their disparate data silos with customer feedback data in order to identify the correlates of customer satisfaction and loyalty. By linking these sources, companies will be able to ask and answer bigger customer experience questions, embed
To better handle exponential growth in patient data, the healthcare organization Fletcher Allen turned to IBM Netezza and PureData for their solution. This allowed them to put refined analytic information in the hands of more medical practitioners to improve the quality of care.
Animation: This use case looks at how savvy retailers can use big data - combining data from web browsing patterns, social media, industry forecasts, existing customer records, etc. - to predict trends, prepare for demand, pinpoint customers, optimize pricing and promotions, and monitor real-time
All too often, CMOs underestimate the importance of targeted advertising in the value chain and, worse, consumers think it’s an invasive breech of privacy. The truth is far less dramatic. Sophisticated ad targeting through big data analytics creates a win-win situation for both advertisers and
Sophisticated ad targeting creates a win-win situation for both advertisers and consumers when the effective use of highly relevant messages and offers become personalized for the individual. Krishnan Parasuraman and Graeme Noseworthy from IBM explore this topic and discuss the common
Technology in the energy and utilities industry is becoming increasingly advanced, including that of smart meters and smart grids. Although the evolution of these technologies provides companies with tremendous business insight, they also generate unprecedented data volume, speed and complexity.
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing
Did you resolve to learn more about big data in 2013? Boost your learning by checking out some new resources you may have missed on IBM Data Magazine. Some of our very own Big Data Hub authors have published pieces on big data topics and solutions.