If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
Today, the Nevada Governor’s Office of Economic Development (GOED) and Desert Research Institute (DRI) announced they are partnering with IBM to use the PureSystems family of expert integrated systems for big data analytics and advanced research applications in the state’s higher education system.
Earlier this week, IBM unveiled its yearly "5 in 5" list - five predictions that forward-thinkers expect will come to be within five years. This year's list envisions computers that will literally "touch" us, as well as see, hear, taste and smell. As Popular Science put it, "Siri suddenly seems
One of my favorite activities is exploring how big data can make people's lives better. High-quality, affordable, universally available healthcare is fundamental to that equation, and big data clearly has a strong role to play.
In late January 2013, I'll be co-presenting with Jianying Hu, IBM
Closing the big data talent gap requires tackling the problem from both sides: the people and the technology. Adequately training the data scientists of tomorrow is an obvious and necessary step, but what about the non-data scientists? And what about the technology side? What can we do to make the
Individual fraudsters and organized rings are taking advantage of favorable regulations, overworked adjusters and investigators, and a clogged court system to increase the rates of insurance fraud. Learn what insurance companies are doing to "Outsmart the Insurance Claim Fraudster" in this webcast.
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product,
What if you could learn what’s happening as it’s happening, and use what you learn to change what happens next? Sounds like a futuristic sci-fi movie itself, doesn’t it? But it’s not only possible now, it’s happening - even in an industry that hasn't changed much in 50 years.
There is no doubt about it: the practice and profession of marketing is changing… rapidly.
This evolution-level transformation is being seen in virtually every industry across B2C and B2B organizations. It’s being heard by both in-house marketers and outsourced marketing service providers and
With all the big data talk these days, I hear from a lot of marketers who are not the least bit fazed by all the buzz as they have been focused on data-driven campaigns for more than one dance. On the flip side, I also hear from a fair amount of CMOs and marketers who fully admit that they were
This is the first in a series of blogs that will explore the role of big data in government.
Government’s huge variety of responsibilities including defense, national security, social programs, taxation, environmental stewardship and much more, both require and generate massive amounts of data. The
It’s difficult to read a banking technology article or go to a conference without hearing about big data. Most of us now believe that big data is more than just hype, that it can offer business benefits to those that can leverage big data into new business capabilities. But a common question I hear