Audience Measurement is experiencing dramatic change from a focus on the channel to a focus on the individual as marketers and advertisers work to understand the 360 degree view of the customer. Nancy Notaro and Graeme Noseworthy from IBM explore this topic as it relates to today's big data driven
Today’s “empowered customer” puts businesses to the test.
And that test goes way beyond their expectations of receiving a compelling customer experience regardless of how, when and where they engage a brand – be it brick and mortar, mobile or online.
The fact is that consumers are far more price
Annual predictions are like relatives at a cocktail party: once you introduce them, you never know if they’ll flatter or embarrass you. But that doesn’t stop thought leaders, analysts and other subject matter experts from laying their reputations on the line every year for our education. Here is a
Threat prediction and prevention solution framework from IBM can help intelligence and homeland security agencies uncover security threats and take action prior to the execution of malicious and damaging activity. Read this brochure to learn the key components of the solution and how you can
In order to offer better insight to large-scale retailers, Brightlight Consulting needed an analytics solution that could master Big Data inherent to the retail industry. IBM PureData System for Analytics gave Brightlight faster quereis than ever before, allowing them to efficiently and simply
If you work in, on, near or around marketing and advertising, you know all too well that digital marketing is in the midst of navigating through the most significant developments it has ever encountered.
This is history in the making.
As the age of big data marketing continues to push the
Insurance claims fraud is estimated to account for at least 15 percent of insurance company losses, a cost that impacts the bottom line of every insurer in the industry, and ultimately, consumers as well.
Insurance Bureau of Canada (IBC), Canada’s national insurance industry association for home
Today, the Nevada Governor’s Office of Economic Development (GOED) and Desert Research Institute (DRI) announced they are partnering with IBM to use the PureSystems family of expert integrated systems for big data analytics and advanced research applications in the state’s higher education system.
Earlier this week, IBM unveiled its yearly "5 in 5" list - five predictions that forward-thinkers expect will come to be within five years. This year's list envisions computers that will literally "touch" us, as well as see, hear, taste and smell. As Popular Science put it, "Siri suddenly seems
One of my favorite activities is exploring how big data can make people's lives better. High-quality, affordable, universally available healthcare is fundamental to that equation, and big data clearly has a strong role to play.
In late January 2013, I'll be co-presenting with Jianying Hu, IBM
Closing the big data talent gap requires tackling the problem from both sides: the people and the technology. Adequately training the data scientists of tomorrow is an obvious and necessary step, but what about the non-data scientists? And what about the technology side? What can we do to make the
Individual fraudsters and organized rings are taking advantage of favorable regulations, overworked adjusters and investigators, and a clogged court system to increase the rates of insurance fraud. Learn what insurance companies are doing to "Outsmart the Insurance Claim Fraudster" in this webcast.
To a communications service provider, tweets and Facebook posts are nothing more than meaningless data flowing across their network, right? WRONG! Savvy communications service providers are using big data to detect qualitative consumer sentiment and gain timely insights about brand, product,