No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
Weather can be a critical factor in everything from retail sales to hedge funds to your utility bill; indeed, weather plays a very big part in our economy. And nowhere is weather more important than in the area of emergency management.
Defense and national security agencies around the world play a critical role in creating a safer planet. This role is often contingent on their ability to generate and share actionable intelligence in timely manner. Watch this video to see how IBM i2 Enterprise Insight Analysis enabled NATO joint
Armed with the most relevant information on patterns, relationships, vulnerabilities and potential scenarios, analysts can then quickly assimilate insights and take actions to confidently make mission critical decisions.
Mobile capture technology can revolutionize process management in the financial service industry. Here’s an overview of some of the cost-effective, time-saving benefits available to organizations that are considering a move to mobile capture.
Banks need to provide personalized customer engagement and deliver customized actions to succeed in today’s competitive banking environment. But what can a bank do about an uncertain customer? How can a bank retain loyal customers and bring that extra bit of added value to the table?
Whether trying to seal that major, revenue-boosting deal or finding a way to stand out among competing candidates for a job, the selling never stops. Revisit highlights from the recent IBM Vision 2015 keynote on sales performance management and learn how today’s organizations need to focus on speed
The rate of technological change dictates that businesses and industries constantly reinvent themselves to cater to the changing needs of their audiences. Being prepared to adapt to this high-speed change is the most crucial requirement for ongoing success.
Compared to other industries, banking is experiencing a lag in transforming to digitized commerce. See how banking institutions can use advanced analytics to adapt to an individual-centered economy in which consumers expect and demand a seamless banking experience.
Traditional data approaches to understanding customers may provide valuable insight, but industry-specific predictive analytics can unearth patterns of behavior, key preferences and particular needs to gain a deeper understanding than ever for building strong relationships.
Is matching the right life-event offers for products and services to prospective customers possible? Predictive industry analytics solutions can help those in the banking industry transform their businesses by targeting the right offers to the right people at the right times in their lives. Know
Creating and maintaining an adaptive organization is well within reach through advanced analytics and innovation, and the right analytics solutions can help businesses transform data-driven insight into actual value without the nightmares from shifting market conditions and information overload.
Do you know what your banking customers need, or are you taking a gamble that you are offering and providing them the right products and services at the right times in their lives? Play this video game and see if you can anticipate what is on the minds of these banking customers.