In the CPG industry, change is the new norm. Traditionally predictable markets such as the U.S. are becoming fragmented as consumers rely on multiple channels to discover new products, compare prices and complete purchases. According to a report by PricewaterhouseCoopers (PwC) and Strategy&,
There’s no substitute for the real thing, especially if it’s Parmesan cheese from Italy’s Parmigiano-Reggiano region. Cheese makers tell how modern analytics supplements a 1,000-year-old process to ensure the quality and authenticity of this tasty product.
Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands. Channels like Twitter, Instagram, Facebook and Pinterest provide consumers with platforms to discover, evaluate and share new products. Discover three ways that CPG leaders can
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.
The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging
Humankind is witnessing substantive paradigm shifts for big data that are transitioning business from recording and reporting approaches to analyzing and predicting practices. Take a look at some emerging data-centric use cases that reveal how automation, the Internet of Things and big data and
People have been using the four Vs (Volume, Velocity, Variety and Veracity) to describe big data, but all of the big data in the world is no good unless we can turn it into Value, the fifth V of big data.
Big data analytics is getting positively spooky in its ability to infer our intentions in real-time and in the context of our environments. In the Internet of Things (IoT) era, voice inputs, gestural interfaces, and data-driven inferences will be able to drive remote actions in your personal domain
With today’s sophisticated, connected customer, the traditional 360-degree view is not sufficient, so businesses are focusing on improving customer experience.
The key to enriching customer experience is an enhanced 360-degree view of the customer, which understands everything about your most
Infrastructure matters across all industries. IBM Big Data & Analytics solutions and the power of the IBM infrastructure enabled Coca-Cola Bottling Co. Consolidated to save money and speed transactions, The National Football League to find new ways to create more and better quality schedules
Wearable cognitive prosthetics sounds like science fiction, but it’s easily within the reach of today’s technology. From a healthcare analytics standpoint, image-analytics wearables could help many people who suffer from diverse memory, perception and learning impairments.
Big data and analytics are profoundly affecting the world around us. One of the focal points of my postings has been how big data and analytics affects, specifically, our personal privacy. An old and perhaps far too familiar twist on this has risen to the forefront of discussion and that is the