No one wants to be classified as a “type”. Yet in order to meet customer expectations of 1-1 marketing, companies need to do exactly that—to use advanced analytics to create buyer personas. See how these personas will allow your company to optimize every marketing touch for improved ROI.
For years, CPG brands have been navigating a period of extreme change. Within this shifting landscape, however, there is a new, digitally driven opportunity for growth. The challenge is that few CPG brands have the customer behavior analytics capabilities necessary for a successful digital strategy.
Market fragmentation is one of the biggest challenges that consumer packaged goods (CPG) leaders face today. In the past, brands have concentrated the bulk of their distribution efforts on a handful of distribution partners. Today, however, the landscape is completely different. Thanks to mobile
The next wave of consumer product trends is already here. According to the Financial Post, firms are facing weak growth due to high unemployment, flat incomes, increasing market share for deep discounters and the growing popularity of low-cost solutions. They are under immense pressure to
Recruitment professionals in the technology field will often say that top talent is tough to find, for two reasons. The first is that it's challenging for organizations to match volumes of applicants with open roles. Second, top candidates are in short supply. According to the MRINetwork's most
In the CPG industry, change is the new norm. Traditionally predictable markets such as the U.S. are becoming fragmented as consumers rely on multiple channels to discover new products, compare prices and complete purchases. According to a report by PricewaterhouseCoopers (PwC) and Strategy&,
There’s no substitute for the real thing, especially if it’s Parmesan cheese from Italy’s Parmigiano-Reggiano region. Cheese makers tell how modern analytics supplements a 1,000-year-old process to ensure the quality and authenticity of this tasty product.
Consumers' purchase paths are becoming increasingly complex, so it's important to monitor social media impact on brands. Channels like Twitter, Instagram, Facebook and Pinterest provide consumers with platforms to discover, evaluate and share new products. Discover three ways that CPG leaders can
The Internet and our social feeds are full of blogs, news and articles on the strides that the public sector is making with big data and analytics. This Public Sector News series skims the wires and pulls out the most interesting articles that give us fodder for thought and debate.
The consumer packaged goods (CPG) industry is changing in a big way. Developed and emerging markets are more fragmented than ever as consumers are relying on multiple channels to research and purchase products. As a result, the consumer product analytics field is growing in importance. Leveraging
Humankind is witnessing substantive paradigm shifts for big data that are transitioning business from recording and reporting approaches to analyzing and predicting practices. Take a look at some emerging data-centric use cases that reveal how automation, the Internet of Things and big data and
People have been using the four Vs (Volume, Velocity, Variety and Veracity) to describe big data, but all of the big data in the world is no good unless we can turn it into Value, the fifth V of big data.
Big data analytics is getting positively spooky in its ability to infer our intentions in real-time and in the context of our environments. In the Internet of Things (IoT) era, voice inputs, gestural interfaces, and data-driven inferences will be able to drive remote actions in your personal domain