With today’s sophisticated, connected customer, the traditional 360-degree view is not sufficient, so businesses are focusing on improving customer experience.
The key to enriching customer experience is an enhanced 360-degree view of the customer, which understands everything about your most
Infrastructure matters across all industries. IBM Big Data & Analytics solutions and the power of the IBM infrastructure enabled Coca-Cola Bottling Co. Consolidated to save money and speed transactions, The National Football League to find new ways to create more and better quality schedules
Wearable cognitive prosthetics sounds like science fiction, but it’s easily within the reach of today’s technology. From a healthcare analytics standpoint, image-analytics wearables could help many people who suffer from diverse memory, perception and learning impairments.
Big data and analytics are profoundly affecting the world around us. One of the focal points of my postings has been how big data and analytics affects, specifically, our personal privacy. An old and perhaps far too familiar twist on this has risen to the forefront of discussion and that is the
As CP companies continue to evolve strategies on driving brand loyalty and market differentiation, not only do they need to leverage the proliferation of consumer data, advances in analytics and digital marketing technology to engage consumers with greater relevance and timeliness, they also need
Apple’s product reveal on Tuesday introduced thrilling new capabilities in mobile. The launch of their Apply Pay program will allow iPhone users everywhere to forego credit cards. Management of this type of sensitive big data requires dependable information governance measures from the start. What
Data is emerging as the world’s newest natural resource and the basis for a new kind of competitive advantage. Yet, for many organizations, the increasing volume, variety and influx of data is straining their IT infrastructures—traditional infrastructure was never designed to handle the magnitude
Not every customer or prospect is ready to buy. This means that when you engage you must do so in the context of the buyer’s frame of reference, not solely as a seller ready to make a deal. But how is this done using big data and analytics?
We certainly live in a connected world. It always amazes me when I see how smarter enterprises are using the highly interconnected, intelligent and instrumented qualities of today’s technology to make our world a better place: the way we interact changes, how we approach our day is different and
“When people use a service for free, they are de facto lab rats for market researchers.” This is one of the responses to the Facebook social experimentation revelations that makes more sense than much of the hyperbolic ones that are saturating all forms of media at the moment.
Think it, try it and build it with IBM Bluemix, a cloud-based developer sandbox for big data and data management services. Bluemix makes agile mobile and web app development with best of breed capabilities a reality.
Insight 2014, formerly Information On Demand, will bring more than 13,000 business and IT professionals together to exchange ideas and share experiences around harnessing the data coming from all directions in real time. Industry pundits, peers and thought leaders will connect the dots between big
Wearable devices are becoming central to the modern lifestyle. These new devices will be among the first places where users originate personal data. They will also become the ultimate membrane where people consume the big data-driven personalized guidance being delivered from the cloud. In the
What makes customers tick? Why do they buy, how do they prefer to shop and, the big question, why do they switch? These are all important questions that every organization faces. Understanding the socially connected customer (having a 360 degree view) makes it possible to provide a truly